The Disney Bundle (Disney+, ESPN+ and an ad-supported version of Hulu) is all about streaming, so for this promo commercial San Francisco ad agency Erich and Kallman brought on an expert in the space–a true outdoorsman who loves to canoe on streams. Portrayed by Dave Bautista (Guardians of the Galaxy), our protagonist not only dips his toes and more in all kinds of streams but also enjoys streaming content from Disney+, Hulu, and ESPN+. In fact, he has streamed every stream there is to stream.
Mike Warzin of production house Arts & Sciences directed this comedy promo in which “The Streamer” (which is the title of the ad) goes to town with the Disney Bundle, watching everything from The Mandalorian to Love, Victor to his favorite baseball team, the Baltimore Orioles.
Credits
Client Disney Bundle Andy Baker, VP, creative marketing, Disney; Brandon Pierce, VP, executive creative director, Hulu; Nicole Short, director, creative ops., Disney+; Angelica Corral, integrated marketing manager, Disney+ Agency Erich and Kallman, San Francisco Steven Erich, founder & president; Eric Kallman, founder & chief creative officer; Allie Carr, associate creative director/copywriter; Stacie Larsen, associate creative director/art director; Olivia Baker, head of production/exec producer; Brian Schierman, sr. producer. Production Arts & Sciences, Los Angeles Mike Warzin, director; Marc Marrie, managing partner; Mal Ward, managing director; Christina Skotland, head of production; Robert Mooring, line producer; Dan Kae, production supervisor; Adam Richards, DP; Jeff Higinbotham, production designer. Editorial Arcade, Santa Monica Geoff Hounsell, editor; Dean Miyahira, Mitch Mitchell, assistant editors; Crissy Desimone, exec producer; Alexa Atkin, sr. producer. Finishing The Mill John Leonti, creative director; Hillary Thomas, exec producer; Susie Cobb, Wil Jellicorse, producers; Emily Vecchi, production coordinator; Alex Candlish, VFX supervisor; Philip Ineno, Sarah Marikar, 2D lead artists; Helder Fagundes, Kevin Diaz, Louis Schachte, Mandy Sorenson, Mike Miller, Timothy Crabtree, 2D artists; Patrick Kipper, design. Telecine Company 3, New York Tim Masick, colorist; Kevin Breheny, color producer. Audio Lime Studios, Santa Monica Joel Waters, mix & sound design; Colin Thomas, audio assistant; Susie Boyajan, exec producer. Music “A Place Remembered,” Mark Isham; Soundtrack from “A River Runs Through It” Cast Dave Bautista
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
