The Disney Bundle (Disney+, ESPN+ and an ad-supported version of Hulu) is all about streaming, so for this promo commercial San Francisco ad agency Erich and Kallman brought on an expert in the space–a true outdoorsman who loves to canoe on streams. Portrayed by Dave Bautista (Guardians of the Galaxy), our protagonist not only dips his toes and more in all kinds of streams but also enjoys streaming content from Disney+, Hulu, and ESPN+. In fact, he has streamed every stream there is to stream.
Mike Warzin of production house Arts & Sciences directed this comedy promo in which “The Streamer” (which is the title of the ad) goes to town with the Disney Bundle, watching everything from The Mandalorian to Love, Victor to his favorite baseball team, the Baltimore Orioles.
Credits
Client Disney Bundle Andy Baker, VP, creative marketing, Disney; Brandon Pierce, VP, executive creative director, Hulu; Nicole Short, director, creative ops., Disney+; Angelica Corral, integrated marketing manager, Disney+ Agency Erich and Kallman, San Francisco Steven Erich, founder & president; Eric Kallman, founder & chief creative officer; Allie Carr, associate creative director/copywriter; Stacie Larsen, associate creative director/art director; Olivia Baker, head of production/exec producer; Brian Schierman, sr. producer. Production Arts & Sciences, Los Angeles Mike Warzin, director; Marc Marrie, managing partner; Mal Ward, managing director; Christina Skotland, head of production; Robert Mooring, line producer; Dan Kae, production supervisor; Adam Richards, DP; Jeff Higinbotham, production designer. Editorial Arcade, Santa Monica Geoff Hounsell, editor; Dean Miyahira, Mitch Mitchell, assistant editors; Crissy Desimone, exec producer; Alexa Atkin, sr. producer. Finishing The Mill John Leonti, creative director; Hillary Thomas, exec producer; Susie Cobb, Wil Jellicorse, producers; Emily Vecchi, production coordinator; Alex Candlish, VFX supervisor; Philip Ineno, Sarah Marikar, 2D lead artists; Helder Fagundes, Kevin Diaz, Louis Schachte, Mandy Sorenson, Mike Miller, Timothy Crabtree, 2D artists; Patrick Kipper, design. Telecine Company 3, New York Tim Masick, colorist; Kevin Breheny, color producer. Audio Lime Studios, Santa Monica Joel Waters, mix & sound design; Colin Thomas, audio assistant; Susie Boyajan, exec producer. Music “A Place Remembered,” Mark Isham; Soundtrack from “A River Runs Through It” Cast Dave Bautista
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
