The Disney Bundle (Disney+, ESPN+ and an ad-supported version of Hulu) is all about streaming, so for this promo commercial San Francisco ad agency Erich and Kallman brought on an expert in the space–a true outdoorsman who loves to canoe on streams. Portrayed by Dave Bautista (Guardians of the Galaxy), our protagonist not only dips his toes and more in all kinds of streams but also enjoys streaming content from Disney+, Hulu, and ESPN+. In fact, he has streamed every stream there is to stream.
Mike Warzin of production house Arts & Sciences directed this comedy promo in which “The Streamer” (which is the title of the ad) goes to town with the Disney Bundle, watching everything from The Mandalorian to Love, Victor to his favorite baseball team, the Baltimore Orioles.
CreditsClient Disney Bundle Andy Baker, VP, creative marketing, Disney; Brandon Pierce, VP, executive creative director, Hulu; Nicole Short, director, creative ops., Disney+; Angelica Corral, integrated marketing manager, Disney+ Agency Erich and Kallman, San Francisco Steven Erich, founder & president; Eric Kallman, founder & chief creative officer; Allie Carr, associate creative director/copywriter; Stacie Larsen, associate creative director/art director; Olivia Baker, head of production/exec producer; Brian Schierman, sr. producer. Production Arts & Sciences, Los Angeles Mike Warzin, director; Marc Marrie, managing partner; Mal Ward, managing director; Christina Skotland, head of production; Robert Mooring, line producer; Dan Kae, production supervisor; Adam Richards, DP; Jeff Higinbotham, production designer. Editorial Arcade, Santa Monica Geoff Hounsell, editor; Dean Miyahira, Mitch Mitchell, assistant editors; Crissy Desimone, exec producer; Alexa Atkin, sr. producer. Finishing The Mill John Leonti, creative director; Hillary Thomas, exec producer; Susie Cobb, Wil Jellicorse, producers; Emily Vecchi, production coordinator; Alex Candlish, VFX supervisor; Philip Ineno, Sarah Marikar, 2D lead artists; Helder Fagundes, Kevin Diaz, Louis Schachte, Mandy Sorenson, Mike Miller, Timothy Crabtree, 2D artists; Patrick Kipper, design. Telecine Company 3, New York Tim Masick, colorist; Kevin Breheny, color producer. Audio Lime Studios, Santa Monica Joel Waters, mix & sound design; Colin Thomas, audio assistant; Susie Boyajan, exec producer. Music “A Place Remembered,” Mark Isham; Soundtrack from “A River Runs Through It” Cast Dave Bautista
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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