A wedding ring–carrying a big “It” diamond–falls off a woman’s finger and down the kitchen sink drain, winding its way through the pipes of the apartment building as we see other residents with their “It” items purchased on eBay. Ultimately the treasured ring goes through the city’s plumbing and is dischared out into a sea full of fish. Cut to the original woman and her hubby eating salmon for dinner. After taking a big bite, she spits out the “It” ring.
Credits
Agency: BBDO North America, Atmosphere BBDO David Lubars and Bill Bruce, chief creative officers; Greg Hahn, executive creative director; Chris Toland, creative director; Reuben Hower, copywriter; Brandon Mugar, art director; Grant Gill, executive producer; Loren Parkins, executive music producer. Production Company: Smuggler,Stillking Films | Prague Stylewar, director; Damien Morrisot, DP; Brian Carmody and Patrick Milling Smith, executive producers. Shot on stage in Prague.,Lida Ordnungova, producer Editorial: MacKenzie Cutler Gavin Cutler, editor; Melissa Miller, executive producer; Erik Laroi, assistant editor. Postproduction: Company 3 New York Tim Masick, colorist. Visual Effects: MassMarket Justin Lane, VFX producer; Bernadette Castillo, producer; Chris Staves and Joe Vitale, Flame artists; Dave Barosin, Joon Le, Hae-yeon Lee, CG artists; Ella Boliver, rotoscoper. Sound Design: MacKenzie Cutler Lewis Herrin, sound designer. Audio: Sound Lounge Philip Loeb, mix
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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