How does it feel to have a 25-foot Titan at your beck and call? Pretty amazing. In fact, every aspect of life is better with a Titan. In support of the launch of gaming blockbuster Titanfall, EA and Respawn Entertainment–along with its agency Heat–set out to capture the ear-to-ear grinning invincibility you feel when you first climb into your very own Titan and start dominating the world. The “Shadow” spot brings to life the theme of the overall Titanfall campaign, “Life is Better with a Titan” as we see two guys, each shadowed by his own massive Titan, strolling through the city where they all inevitably meet.
Credits
Client Electronic Arts (Titanfall video game) Agency Heat Warren Cockrel, creative director/copywriter; Anna Rowland, creative director/art director; Jake Grand. content producer; Aaron Salis, strategist. Production Hungry Man Wayne McClammy, director; Mino Jarjoura, exec producer; Nate Young, producer; Eigil Bryld, Darran Tiernan, DPs. Editorial Final Cut Eric Zumbrunnen, editor; Scott Butzer, assistant editor; Saima Awan, exec producer; Suzy Ramirez, post producer. Visual Effects The Mill LA Phil Crowe, Jon Leonti, creative directors; John Shirley, lead compositor; Adam Scott, colorist; Sue Troyan, exec producer; Anastasia Von Rahl, post producer. Music Beacon Street Studios Track–”Me and My Shadow” (Jolson/Rose/Dreyer). Andrew Feltenstein, John Nau, arrangers; Leslie DiLullo, exec producer. Sound Design Mit Out Sound Ren Klyce, sound designer. Respawn Erik Kraber, sound designer. Audio Post Lime Studios. Rohan Young, engineer.
Screenwork Type:Top Spot
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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