Documentarian Morgan Spurlock of production house Warrior Poets directed this short illustrating the possibilities of hydrogen fuel, in this case hydrogen captured from bull poop.
The video is part of Droga5’s “Fueled By Everything” campaign for Toyota’s fuel cell vehicle, the Mirai, a hydrogen-powered vehicle which will launch this fall in California.
Some notable naysayers have called fuel cell vehicles “bullsh*t.” Spurlock’s docu short, titled “Fueled By B.S.,” will show how they aren’t far off. Teaming up with experts, scientists, farmers and bulls, Toyota shows how hydrogen fuel can be produced from B.S.—literally.
Credits
Client Toyota Mirai FCV Agency Droga5 New York David Droga, creative chairman, Ted Royer, chief creative officer; Neil Heymann, executive creative director; David Gibson, Nathan Lennon, creative directors; Devin Croda, digital designer; Daniel Sumarna, art director; Bryann Wolff, copywriter; Jonny Bauer, global chief strategy officer; David Gonzales, group strategy director; Lee Sunga, strategy director; Emily Mulvey, strategist; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Bill Berg, broadcast producer; Niklas Lindstrom, head of interactive production; Jenn Mann, executive interactive producer; Morgan Mendel, associate interactive producer; Keath Chan, associate director of technology; Raymond Dolber, lead developer; Jim Alexander, Amit Kumar, sr. interactive developer; Joachim Do, technology lead; Cliff Lewis, head of art production; Julia Menassa, Bianca Escober, sr. art producer. Production Warrior Poets Morgan Spurlock, director; Jeremy Chilnick, exec producer; Luca Del Puppo, DP; Stacey Kleiger, staff production manager; Christian Kendrick, producer. Editorial Final Cut NY Patrick Colman, JD Smyth, editors; Geoff Hastings, assistant editor; Lauren Bleiweiss, exec producer; Viet-An Nguyen, head of production. Postproduction The Mill Sean Costelloe, head of production; Jason Bartnett, Colin Moneymaker, producers; Mikey Rossiter, colorist; Anne Trotman, Molly Intersimone, 2D; Christopher Palazzo, creative director; Pierce Gibson, art director; Chris Mennuto, lead animator. Audio Sonic Union Rob McIver, mixer.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
