Documentarian Morgan Spurlock of production house Warrior Poets directed this short illustrating the possibilities of hydrogen fuel, in this case hydrogen captured from bull poop.
The video is part of Droga5’s “Fueled By Everything” campaign for Toyota’s fuel cell vehicle, the Mirai, a hydrogen-powered vehicle which will launch this fall in California.
Some notable naysayers have called fuel cell vehicles “bullsh*t.” Spurlock’s docu short, titled “Fueled By B.S.,” will show how they aren’t far off. Teaming up with experts, scientists, farmers and bulls, Toyota shows how hydrogen fuel can be produced from B.S.—literally.
Credits
Client Toyota Mirai FCV Agency Droga5 New York David Droga, creative chairman, Ted Royer, chief creative officer; Neil Heymann, executive creative director; David Gibson, Nathan Lennon, creative directors; Devin Croda, digital designer; Daniel Sumarna, art director; Bryann Wolff, copywriter; Jonny Bauer, global chief strategy officer; David Gonzales, group strategy director; Lee Sunga, strategy director; Emily Mulvey, strategist; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Bill Berg, broadcast producer; Niklas Lindstrom, head of interactive production; Jenn Mann, executive interactive producer; Morgan Mendel, associate interactive producer; Keath Chan, associate director of technology; Raymond Dolber, lead developer; Jim Alexander, Amit Kumar, sr. interactive developer; Joachim Do, technology lead; Cliff Lewis, head of art production; Julia Menassa, Bianca Escober, sr. art producer. Production Warrior Poets Morgan Spurlock, director; Jeremy Chilnick, exec producer; Luca Del Puppo, DP; Stacey Kleiger, staff production manager; Christian Kendrick, producer. Editorial Final Cut NY Patrick Colman, JD Smyth, editors; Geoff Hastings, assistant editor; Lauren Bleiweiss, exec producer; Viet-An Nguyen, head of production. Postproduction The Mill Sean Costelloe, head of production; Jason Bartnett, Colin Moneymaker, producers; Mikey Rossiter, colorist; Anne Trotman, Molly Intersimone, 2D; Christopher Palazzo, creative director; Pierce Gibson, art director; Chris Mennuto, lead animator. Audio Sonic Union Rob McIver, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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