A guy offers to buy the next round of drinks at a bar. To pay for the pause that refreshes, he pulls out a lawnmower but the bartender isn’t interested in barter.
Rather the barkeep shows the gent how to turn stuff into cash via letgo, an app designed to buy and sell stuff locally.
Instantly, the lawnmower fetches $70 and now everyone can whet their whistles.
Titled “Rounds,” this is part of a package of ads directed by Tim & Eric (comedians Tim Heidecker and Eric Wareheim) of production house PRETTYBIRD for Droga5 NY. The spots preach “less stuff, more living” as part of letgo’s “Live and letgo” campaign, which shows how simple it is to transform everything you don’t need around your home into things, experiences and adventures that move you.
Credits
Client letgo Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Scott Bell, executive creative director; Ryan Raab, creative director; Caroline Ekrem, Chase Kimball, copywriters; Castro Desroches, art director; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Topher Cochrane, sr. producer, film; Kelly Appleton, producer, film. Production PRETTYBIRD Tim & Eric, directors; Suzanne Hargrove, exec producer; Rika Osenberg, head of production; Bernard Rahill, line producer. Editorial Exile Kyle Brown, editor; Mitch Goldberg, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bryce, producer; Dino Tsaousis, Flame artist; Adam Greenberg, motion GFX/Flame asst. Color Company 3 Tim Masick, colorist; Kevin Breheny, producer. Audio Heard City Elizabeth McClanahan, mixer; Andi Lewis, producer. Music APM Extreme Music
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
