A guy offers to buy the next round of drinks at a bar. To pay for the pause that refreshes, he pulls out a lawnmower but the bartender isn’t interested in barter.
Rather the barkeep shows the gent how to turn stuff into cash via letgo, an app designed to buy and sell stuff locally.
Instantly, the lawnmower fetches $70 and now everyone can whet their whistles.
Titled “Rounds,” this is part of a package of ads directed by Tim & Eric (comedians Tim Heidecker and Eric Wareheim) of production house PRETTYBIRD for Droga5 NY. The spots preach “less stuff, more living” as part of letgo’s “Live and letgo” campaign, which shows how simple it is to transform everything you don’t need around your home into things, experiences and adventures that move you.
Credits
Client letgo Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Scott Bell, executive creative director; Ryan Raab, creative director; Caroline Ekrem, Chase Kimball, copywriters; Castro Desroches, art director; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Topher Cochrane, sr. producer, film; Kelly Appleton, producer, film. Production PRETTYBIRD Tim & Eric, directors; Suzanne Hargrove, exec producer; Rika Osenberg, head of production; Bernard Rahill, line producer. Editorial Exile Kyle Brown, editor; Mitch Goldberg, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bryce, producer; Dino Tsaousis, Flame artist; Adam Greenberg, motion GFX/Flame asst. Color Company 3 Tim Masick, colorist; Kevin Breheny, producer. Audio Heard City Elizabeth McClanahan, mixer; Andi Lewis, producer. Music APM Extreme Music
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
