A guy offers to buy the next round of drinks at a bar. To pay for the pause that refreshes, he pulls out a lawnmower but the bartender isn’t interested in barter.
Rather the barkeep shows the gent how to turn stuff into cash via letgo, an app designed to buy and sell stuff locally.
Instantly, the lawnmower fetches $70 and now everyone can whet their whistles.
Titled “Rounds,” this is part of a package of ads directed by Tim & Eric (comedians Tim Heidecker and Eric Wareheim) of production house PRETTYBIRD for Droga5 NY. The spots preach “less stuff, more living” as part of letgo’s “Live and letgo” campaign, which shows how simple it is to transform everything you don’t need around your home into things, experiences and adventures that move you.
Credits
Client letgo Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Scott Bell, executive creative director; Ryan Raab, creative director; Caroline Ekrem, Chase Kimball, copywriters; Castro Desroches, art director; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Topher Cochrane, sr. producer, film; Kelly Appleton, producer, film. Production PRETTYBIRD Tim & Eric, directors; Suzanne Hargrove, exec producer; Rika Osenberg, head of production; Bernard Rahill, line producer. Editorial Exile Kyle Brown, editor; Mitch Goldberg, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bryce, producer; Dino Tsaousis, Flame artist; Adam Greenberg, motion GFX/Flame asst. Color Company 3 Tim Masick, colorist; Kevin Breheny, producer. Audio Heard City Elizabeth McClanahan, mixer; Andi Lewis, producer. Music APM Extreme Music
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
