This summer, people around the world will connect through Facebook’s family of technologies to experience the Olympics and Paralympics together. Through this multi-film campaign from Droga5 NY titled “We Change the Game When We Find Each Other,” Facebook and its family of apps and technologies are showcasing the ways they help bring the spirit of the Olympics to people all around the world.
Skateboarding is debuting for the first time this year at the Olympic Games in Tokyo. To celebrate this, Facebook App’s new spot, “Longboard Family” directed by singer/songwriter FKA twigs via production company Object & Animal, takes viewers on a journey around the world while showcasing how the platform helps longboarders connect and build bonds while improving one another’s skate skills.
Dancing is a universal language that people from all over the world can understand and connect to one another through. Longboard dancing specifically is a newer technique that is taking the globe by storm.
In her latest directorial project, FKA twigs brings to life the beauty of longboarding and the ways Facebook Groups allows longboarders to connect with and lift one another with advice and encouragement on the app.
Our protagonists dance through the streets of Seoul, Barcelona and Los Angeles, and throughout the film we see them progress in style and connect with people around the world until they are joined by fellow skaters from all walks of life to create a beautiful piece of dancing art. Longboarders featured include Aboubakry Seck, Giu Alfeo, Ko Hyojoo, Lotfi Lamaali, Marina Correia, Gustav Sjogreen “Boop” and Brandon DesJarlais.
Felix Richter, co-chief creative officer, Droga5, said, “The Skateboarding debut at the Olympics this summer felt like the perfect moment to tell stories about how the sport has also evolved to become more inclusive and illustrate the role Facebook’s suite of apps have played–helping people find each other in sports and beyond–to build great things.”
CreditsClient Facebook Agency Droga5 NY David Droga, creative chairman; Felix Richter, Tim Gordon, co-chief creative officers; Thom Glover, group creative director; Paul Meates, Tobias Carlson, Jonas Wittenmark, creative directors; Nico Baumann, sr. copywriter; Inna Kofman, sr. art director; Macaihah Broussard, Sarah Karabibergian, art directors; Nate Richards, Benjamin Hinamanu, copywriters; Rich Greco, executive design director; Daniel Pulito, design director; Kenisha Rullan, Adrian Koenigsberg, designers; Mike Hasinoff, executive producer, film. Benjy Greenberg, sr. producer; Sasha Pace, producer, film; Bianca Ocampo, Lauren Bautista, associate producers, film; Mike Ladman, sr. music supervisor; Sarah Tembeckjian, Brandy Ricker, music supervisors; Tasha Cronin, interactive production director; Ian Graetzer, sr. producer, interactive; Harry Roman-Torres, chief brand strategy officer; Diana Gonzalez, group strategy director; Emily Pfitzinger, strategy director; Britt Lynch, sr. strategist; Isaiah Brown, strategist. Production Company Object & Animal, Marina del Rey, Calif. FKA twigs, director; Stuart Winecoff, DP; Corey C. Waters, DP (Seoul); Myron Mance, camera operator; Morgan Clement, Emi Stewart, exec producers; Sine Moisen (L.A.), Alex Chamberlain (Barcelona & Seoul), line producers; Mike Tyus, Joy Isabella Brown, choreographers; Karolyn Pho, wardrobe stylist. Editorial Rock Paper Scissors Mikkel E.G. Nielsen, editor; Alex Liu, assistant editor; Eve Kornblum, exec producer; Lisa Barnable, producer. Research & Clearances Nickerson Research. Color Company 3 Joseph Bicknell, sr. colorist; Anna Kelman, producer. VFX MPC London Alex Lovejoy, creative director; Ryan Hancocks, sr. VFX producer; Ed Taylor, VFX supervisor; Justin Braun, Nick Slade, Paul Hunt, Zeki DorOndum, Amy Smith, Barry Chapman, Emma Tyler, Mithun Alex, VFX artists. Music Brent Faiyaz--”Dead Man Walking”; Robin Hannibal, strings arrangement. Title Design Sawdust Rob Gonzalez, Jonathan Quainton, designers. Sound Design & Mix Ballad, Copenhagen, Denmark Philip Nicolai Flindt, Adrian Aurelius, sound design & mix; Gregers Maersk Moeller, exec producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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