Conceived by Droga5 London, this global campaign for Amazon Books is designed to enchant the world with books and the unique relationship we have with them, especially as people devote more and more time to streaming and scrolling. Across different countries and generations, reading is something that has always facilitated understanding and connection. It’s a shared habit that many–if not most–wish to cultivate.
Directed by Tom Noakes via PRETTYBIRD UK, this anthem campaign video, “That Reading Feeling Awaits,” depicts what readers experience when they are engrossed in a book. Jumping through five different scenes, the film brings to life distinct book genres through a plethora of mix-media styles. Stitched together, the film glides through a cross-section of people, places and feelings with the help of such shops as Black Kite Studios, Virtual Films, Jimmy Grimes Puppetry, Future Power Station and Studio AKA.
Credits
Client Amazon Books Agency Droga5 London Shelley Smoler, chief creative officer; Matt Hubbard, creative director; Chris Russell, Ahmed Ellabib, creatives; Chris Chapman, head of design; Sophie Paton, Caroline Angell, Rob Steiner, producers; Olly West, assistant producer; Pete Heskett, strategy director; Clemency Beale-Collins, communications strategy director; Sara Barqawi, strategist. Production PRETTYBIRD UK Tom Noakes, director; Juliette Larthe, exec producer; Fiona Bamford-Phillips, head of production; Ted Thornton, exec producer; Cindy Burnay, producer; Tom Manaton, treatment creative direction; Benji Landman, stop motion/puppetry production; Lottie Lindsay-Beaven, stop motion/puppetry production assistant. Virtual Films Scott Horan, managing director/exec producer; Joan Garcia, sr. producer; Dani Ojeda, producer; Dani Gonzalez, production manager; Olga Airas, production coordinator; Maria Puig, production designer. Black Kite Studios Thomas Mangham, color; Hannah Ruddleston, VFX producer; Guillaume Weiss, VFX supervisor 2D; Fin Crowther, VFX supervisor 3D; Jonny Freeman, James Adamson, George Brunt, Andrew Curtis, Jack Stone, Venu Prasath, 2D VFX team; Andrew Bartholomew, Pawel Luszczak, Marcel Ruegenberg, James Hansell, Tsvetelin Krastev, 3D VFX team; Tito Fernandes, Jonny Freeman, VFX on-set supervisor. Future Power Station Yibi Hu, animation director; Daryl Graham, lead animator; Janet Smith, animation producer; Adam Relf, character design; Krystian Piotr Garstkowiak, Alejandra Anguita, Daisy Evans, Husain Untoro, Hannah Privett, 2D animation/clean up/FX; Oian Tian, designer; Kevin O’Seha, previs. Jimmy Grimes Puppetry Jimmy Grimes, Andy Bruskill, puppeteers; Laura Carrion Del Pozo, 1st assistant director; Chris Clarke, DP; Nick Roberts, SFX/prop standby; Jonny Freeman, VFX supervisor. Isabel Garrett/StopMo Isabel Garrett, animation director; Daniel Morgan, DP; Nelly Michenaud, character design; Sculpt Double, puppets; Oliver Arnell Argles, set build; Anita Bruvere, Rachael Olga Lloyd, Daisy Colingridge, Lisa Ott, art dept. David McShane, Anita Bruvere, animators; Robin Jackson, rigger. Studio AKA Marcus Armitage, director; Nikki Kefford-White producer; Nic Gill, editor; Marcus Armitage, animation & artworking; Darcy Woodbridge, animation. Music & Sound String & Tins Joe Wilkinson, Culum Simpson, Lawerence Kendrick, sound design & mix; Ioana Selaru, music composition; Olivia Endersby, audio producer.
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
