The truth doesn’t report itself. Rather, it requires journalists with bravery, perseverance and rigor–like those at The New York Times. In this spot titled “Resolve,” that drive to uncover the truth is applied to the Myanmar Rohingya crisis.
The film features dynamic text set on top of video clips and stills that depict the story being created and the first person process of the journalist. The evolving type technique reflects the psychology and thought process of The New York Times journalist—deliberately written in headline case, it changes, moves, deletes and rewrites as we mimic the reporter’s journeys as they chase the truth. The twists and turns of the footage and type ultimately fall into place to make up the final headline that was originally run by The New York Times.
Directed by Daniel Lindsay and TJ Martin of production house Furlined, “Resolve” is part of The New York Times campaign, “The Truth Is Worth It,” conceived by Droga5 New York.
CreditsClient The New York Times Agency Droga5 NY David Droga, creative chairman, Neil Heymann, chief creative officer; Tim Gordon, executive creative director; Laurie Howell, Toby Treyer-Evans, creative directors; Chase Kimball, copywriter; Ben Brown, jr. copywriter; Jackie Moran, jr. art director; Nate Moore, design director; Eli Hochberg, designer; Sally-Ann Dale, chief creation officer; Jessi Brihn, director of film production; Ruben Mercadal, associate director of film production; Topher Cochrane, Brandon Chen, sr. producers, film; Holly Schussler, associate producer, film; Mike Ladman, music supervisor; Jonny Bauer, global chief strategy officer; Harry Roman-Torres, head of strategy; Nick Maschmeyer, strategy director. Production Furlined Daniel Lindsay, TJ Martin, directors; Diane McArter, president; Ben Davies, exec producer/director of development; David Thorne, exec producer. Editorial Final Cut Jim Helton, editor; Chris Rizzo, Sophie Solomon, Alyce Muhammed, assistant editors; Sarah Roebuck, exec producer; Penny Ensley, head of production; Lareysa Smith, producer. Postproduction Significant Others Alek Rost, Kyra Hendricks, producers; Phil Brooks, animator; Dirk Greene, creative director; Betty Cameron, Jenna DeAngelis VFX artists. Color Company 3 Tom Poole, sr. colorist; Sophie Borup, colorist; Alexandra Lubrano, producer. Music Danny Bensi, Sauder Jurriaans, composers. Sound Wave Studios NY Aaron Reynolds, Ed Downham, sound designers/mixers; Vicky Ferraro, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More