This latest film in The New York Times' “The Truth Is Worth It” campaign from Droga5 NY explores global terrorism and the caliphate of the Islamic State. Titled “Fearlessness,” the piece follows reporter Rukmini Callimachi and explores the constant risk, fearlessness and instinct she requires to follow the truth from homesoil to warzones, on the ground and in life threatening situations, developing sources and information across the globe–just to give us a better understanding of the truth.
Daniel Lindsay and TJ Martin of production house Furlined directed “Fearlessness.”
Credits
Client The New York TimesAgency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Laurie Howell, Toby Treyer-Evans, creative directors; Nate Moore, design director; Eli Hochberg, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Ruben Mercadal, associate director of film production; Topher Cochrane, Brandon Chen, sr. producers, film; Holly Schussler, associate producer, film; Mike Ladman, music supervisor; Jonny Bauer, global chief strategy officer; Harry Roman-Torres, head of strategy; Nick Maschmeyer, strategy director. Production Furlined Daniel Lindsay, TJ Martin, directors; Diane McArter, president; Ben Davies, exec producer/director of development; David Thorne, exec producer. Editorial Final Cut Jim Helton, editor; Chris Rizzo, Sophie Solomon, Alyce Muhammed, assistant editors; Sarah Roebuck, exec producer; Penny Ensley, head of production; Lareysa Smith, producer. Postproduction Significant Others Alek Rost, Kyra Hendricks, producers; Phil Brooks, animator; Dirk Greene, creative director; Betty Cameron, Jenna DeAngelis, VFX artists. Color Company 3 Tom Poole, sr. colorist; Sophie Borup, colorist; Alexandra Lubrano, producer. Music Danny Bensi, Saunder Jurriaans, composers. Sound Sound Wave Studios, NY Aaron Reynolds, Ed Downham, sound designers/mixer; Vicky Ferraro, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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