Kosai Sekine of Stink directed this 90-second film for Droga5 and client NRG illustrating how people react when they actually take a moment to think about where their power comes from. The goal of the “Power Behind The Plug” film and campaign is to encourage Americans to consciously think about energy, how electricity is generated and their energy choices.
Shot at a busy airport, the film captures footage at a unique charging station installation via an elaborate hidden camera network. We see what happens when you give people a choice of where their power is coming from, just by putting a few words on the wall above the power supply: “Wind,” “Solar” and “Fossil Fuels.” “Power Behind the Plug” is intended as a thought starter to get people actively thinking about where their energy comes from.
Credits
Client NRG Agency Droga5 New York David Droga, creative chairman, Ted Royer, chief creative officer; Neil Heymann, executive creative director; Rick Dodds, Steve Howell, creative directors; German Rivera Hudders, copywriter; J.J. Kraft, art director; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Matt Nowak, executive broadcast producer; April Pascua, designer; Benny Goldman, sr. interactive producer. Production Stink Kosai Sekine, director; Dimitri Karakatsanis, Michael Svitak, DPs; James Cunningham, exec producer; Scott Pourroy, producer. Editorial Lost Planet Charlie Johnston, editor; Krystn Wagenberg, exec producer; Taylor Colbert, producer. Postproduction The Mill Sean Costelloe, exec producer/head of production; Mandy Harris, producer; Michael Rossiter, colorist; Jade Kim, VFX supervisor; David Forcada, 2D lead artist; Heather Kennedy, 2D artist. Music A Place Called New York, Hiroko Sebu. Audio Heard City Jodi Levine Sound Design Tim Barnes
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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