Kosai Sekine of Stink directed this 90-second film for Droga5 and client NRG illustrating how people react when they actually take a moment to think about where their power comes from. The goal of the “Power Behind The Plug” film and campaign is to encourage Americans to consciously think about energy, how electricity is generated and their energy choices.
Shot at a busy airport, the film captures footage at a unique charging station installation via an elaborate hidden camera network. We see what happens when you give people a choice of where their power is coming from, just by putting a few words on the wall above the power supply: “Wind,” “Solar” and “Fossil Fuels.” “Power Behind the Plug” is intended as a thought starter to get people actively thinking about where their energy comes from.
Credits
Client NRG Agency Droga5 New York David Droga, creative chairman, Ted Royer, chief creative officer; Neil Heymann, executive creative director; Rick Dodds, Steve Howell, creative directors; German Rivera Hudders, copywriter; J.J. Kraft, art director; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Matt Nowak, executive broadcast producer; April Pascua, designer; Benny Goldman, sr. interactive producer. Production Stink Kosai Sekine, director; Dimitri Karakatsanis, Michael Svitak, DPs; James Cunningham, exec producer; Scott Pourroy, producer. Editorial Lost Planet Charlie Johnston, editor; Krystn Wagenberg, exec producer; Taylor Colbert, producer. Postproduction The Mill Sean Costelloe, exec producer/head of production; Mandy Harris, producer; Michael Rossiter, colorist; Jade Kim, VFX supervisor; David Forcada, 2D lead artist; Heather Kennedy, 2D artist. Music A Place Called New York, Hiroko Sebu. Audio Heard City Jodi Levine Sound Design Tim Barnes
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
