Kosai Sekine of Stink directed this 90-second film for Droga5 and client NRG illustrating how people react when they actually take a moment to think about where their power comes from. The goal of the “Power Behind The Plug” film and campaign is to encourage Americans to consciously think about energy, how electricity is generated and their energy choices.
Shot at a busy airport, the film captures footage at a unique charging station installation via an elaborate hidden camera network. We see what happens when you give people a choice of where their power is coming from, just by putting a few words on the wall above the power supply: “Wind,” “Solar” and “Fossil Fuels.” “Power Behind the Plug” is intended as a thought starter to get people actively thinking about where their energy comes from.
Credits
Client NRG Agency Droga5 New York David Droga, creative chairman, Ted Royer, chief creative officer; Neil Heymann, executive creative director; Rick Dodds, Steve Howell, creative directors; German Rivera Hudders, copywriter; J.J. Kraft, art director; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Matt Nowak, executive broadcast producer; April Pascua, designer; Benny Goldman, sr. interactive producer. Production Stink Kosai Sekine, director; Dimitri Karakatsanis, Michael Svitak, DPs; James Cunningham, exec producer; Scott Pourroy, producer. Editorial Lost Planet Charlie Johnston, editor; Krystn Wagenberg, exec producer; Taylor Colbert, producer. Postproduction The Mill Sean Costelloe, exec producer/head of production; Mandy Harris, producer; Michael Rossiter, colorist; Jade Kim, VFX supervisor; David Forcada, 2D lead artist; Heather Kennedy, 2D artist. Music A Place Called New York, Hiroko Sebu. Audio Heard City Jodi Levine Sound Design Tim Barnes
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
