Kosai Sekine of Stink directed this 90-second film for Droga5 and client NRG illustrating how people react when they actually take a moment to think about where their power comes from. The goal of the “Power Behind The Plug” film and campaign is to encourage Americans to consciously think about energy, how electricity is generated and their energy choices.
Shot at a busy airport, the film captures footage at a unique charging station installation via an elaborate hidden camera network. We see what happens when you give people a choice of where their power is coming from, just by putting a few words on the wall above the power supply: “Wind,” “Solar” and “Fossil Fuels.” “Power Behind the Plug” is intended as a thought starter to get people actively thinking about where their energy comes from.
CreditsClient NRG Agency Droga5 New York David Droga, creative chairman, Ted Royer, chief creative officer; Neil Heymann, executive creative director; Rick Dodds, Steve Howell, creative directors; German Rivera Hudders, copywriter; J.J. Kraft, art director; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Matt Nowak, executive broadcast producer; April Pascua, designer; Benny Goldman, sr. interactive producer. Production Stink Kosai Sekine, director; Dimitri Karakatsanis, Michael Svitak, DPs; James Cunningham, exec producer; Scott Pourroy, producer. Editorial Lost Planet Charlie Johnston, editor; Krystn Wagenberg, exec producer; Taylor Colbert, producer. Postproduction The Mill Sean Costelloe, exec producer/head of production; Mandy Harris, producer; Michael Rossiter, colorist; Jade Kim, VFX supervisor; David Forcada, 2D lead artist; Heather Kennedy, 2D artist. Music A Place Called New York, Hiroko Sebu. Audio Heard City Jodi Levine Sound Design Tim Barnes
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More