The technical manipulation that goes into presenting the “perfect” female model’s face in an ad is exposed, calling into question the standards of beauty imposed on women in modern-day society.
Credits
Agency: Ogilvy & Mather Janet Kestin and Nancy Vonk, creative directors; Tim Piper and Mike Kirkland, associate creative directors/copywriters/art directors; Brenda Surminski, producer. Production Company: Reginald Pike Yael Staav and Tim Piper, directors; Tico Poulakakis, DP; James Davis and Josefina Nadurata, executive producers; Jennifer Walker, producer. Shot on location in Toronto. Editorial: Rogue Editorial Paul Gowan, editor.
Postproduction: SOHO Doug Morris, executive producer; Stefani Kouverianos, producer; Kevin Gibson, online editor/animator/color correct; Eric Makila and Bob Zagorskis, graphics. Audio: Vapor Music
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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