Production house Stun Creative and agency The Marketing Arm teamed on this “#Real Strength” Super Bowl spot for Dove Men+ Care which pays tribute to being a father as we see kids and their dads sharing caring moments.
Rob Meltzer directed and teamed on editing with Dayne Tanokia. DP was Eric Haase. Marc Gilbar served as creative director for The Marketing Arm.
Client Dove Men + Care Agency The Marketing Arm Tom Meyer, president; Marc Gilbar, creative director; Meg Quinn, producer/account director; Ben Greenberg, producer. Production Stun Creative Mark Feldstein, Brad Roth, exec producers; Rob Meltzer, director/editor; Dayne Tanokia, editor; Eric Haase, DP; Jared Christensen, head of production; Richard Sven Shelgren, line producer. Music Extreme Music Rhian Sheehan, APRA, Tony Morley, PRS, Rachel Wood, PRS, composers.
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
