Shot on iPhone was this broadcast spot titled “The Invincibles.” And made with iPhone are prosthetics for dogs–with these canines and custom-made limbs serving as the featured stars in “The Invincibles.”
With National Dog Day coming up on Saturday (8/26), Apple launched this 30-second commercial which shows us how dogs with missing limbs can still be on the run and fun loving with the aid of prostheses built by 3DPets through its deployment of iPhone 14 Pro’s LiDAR Scanner and TrueDepth camera. These detailed scans help 3DPets craft perfectly fitting new appendages for the beloved doggies.
India Sleem of Serial Pictures directed “The Invincibles” for TBWAMedia Arts Lab.
CreditsClient Apple Agency TBWAMedia Arts Lab Production Serial Pictures India Sleem, director
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More