A father and son rekindle their relationship, bonding over a bottle of Coca-Cola in this spot directed by Yves Geleyn of mixed media/animation studio Hornet. However, the playful, heartfelt scenario isn’t between people but rather tigers, celebrating the Lunar New Year which is now the Chinese year of the tiger.
For the piece depicting a family gathering of tigers, Geleyn drew inspiration from traditional Chinese folklore, illustration and sculpture.
Client Coca-Cola Agency Unlisted x Ogilvy Production Company Hornet, New York Yves Geleyn, director; Hana Shimizu, managing director; Kristin Labriola, head of creative development; Hanna Smith-Ide, producer; Madeline Metolius, production coordinator; Anita Chao, sr. editor; Cole Bannick, assistant editor; Stephanie Dere, storyboard artist; Benjamin Piouffe, environment design; Alejandro Diaz, character design; Tristan Menard, matte painting & design; Kaycee Nwakudo, Hannah Kim, jr. design support; Natalia Perez, CG lead; Angeline Rivera, CG generalist; Joseph Chen, jr. CG generalist; Constance Benson, models & texture; Alvin Bae, textures; Cecilia Puglesi, additonal models; Josh Planz, rigging; Cody Chen, Mohamed Sinbawy, Nicole Noel, compositors and lighting & rendering; Hee Jin Kim, Tom Shek, Meg Oswalt, animators (Toolbox: Maya, Arnold, Nuke, Zbrush, Photoshop) Music/Sound Ambrose Yu, original score/sound design & mixing.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
