A father and son rekindle their relationship, bonding over a bottle of Coca-Cola in this spot directed by Yves Geleyn of mixed media/animation studio Hornet. However, the playful, heartfelt scenario isn’t between people but rather tigers, celebrating the Lunar New Year which is now the Chinese year of the tiger.
For the piece depicting a family gathering of tigers, Geleyn drew inspiration from traditional Chinese folklore, illustration and sculpture.
Client Coca-Cola Agency Unlisted x Ogilvy Production Company Hornet, New York Yves Geleyn, director; Hana Shimizu, managing director; Kristin Labriola, head of creative development; Hanna Smith-Ide, producer; Madeline Metolius, production coordinator; Anita Chao, sr. editor; Cole Bannick, assistant editor; Stephanie Dere, storyboard artist; Benjamin Piouffe, environment design; Alejandro Diaz, character design; Tristan Menard, matte painting & design; Kaycee Nwakudo, Hannah Kim, jr. design support; Natalia Perez, CG lead; Angeline Rivera, CG generalist; Joseph Chen, jr. CG generalist; Constance Benson, models & texture; Alvin Bae, textures; Cecilia Puglesi, additonal models; Josh Planz, rigging; Cody Chen, Mohamed Sinbawy, Nicole Noel, compositors and lighting & rendering; Hee Jin Kim, Tom Shek, Meg Oswalt, animators (Toolbox: Maya, Arnold, Nuke, Zbrush, Photoshop) Music/Sound Ambrose Yu, original score/sound design & mixing.
This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled “Save the Music,” the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. “Save the Music” celebrates Evans’ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More
