In its latest campaign out of Droga5 New York, Dos Equis is bringing its “interesante” point of view to all the stuff that makes summer great, from weddings to pool parties to ‘80s night at the local bar.
On the latter front, Wayne McClammy of Hungry Man directed “Hit Single.” In this spot, a loving tribute to timeless summer jams and 1980s’ MTV Spring Break live performances, Bonnie Tyler’s 1983 hit single “Total Eclipse of the Heart” is transformed into a ballad about the trials and tribulations of ordering Dos Equis and appetizers at a crowded bar–all to encourage drinkers to make every moment interesante.
Credits
Client Dos Equis Agency Droga5 New York David Droga, creative chairman & founder; Neil Heymann, chief creative officer; Scott Bell, executive creative director; Ryan Raab, creative director; Matt Vitou, sr. copywriter; Rob McQueen, sr. art director; James Gross, jr. copywriter; Gianna D’Amico, jr. art director; Devin Croda, group design director; Erin Wilson, designer; Dave Stephenson, executive producer, film; Stephanie Hill, Gulshan Jaffery, producers, film; Jonny Bauer, global chief strategy officer; Harry Roman, head of strategy; Marina Pen, Will Davie, group strategy directors; Nick Maschmeyer, strategy director; Yan Wang, group communications strategy director; Kevin Wilkerson, sr. communications strategist; Clark Cofer, communications strategist. Production Hungry Man Wayne McClammy, director; Dion Beebe, DP; Rick Jarjoura, producer; Mino Jarjoura, exec producer. Editorial Mackcut Ryan Steele, editor; Devon Flint, assistant editor; Gina Pagano, exec producer; Margarita Mutuc, producer; Sam Shaffer, audio engineer. Music Beacon Street Studios Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, exec producer; Lindsey Lerman, producer. Song: "Total Eclipse of the Heart" by Bonnie Tyler Sound Heard City Phillip Loeb, Elizabeth McClanahan, mixers; Andi Lewis, producer; Sasha Awn, exec producer. Postproduction Taylor James Steve Intrabartola, executive producer; Casey Sincic, producer; Matt Stroub, Flame. Color Company 3 Tom Poole, Sofie Borup, colorists; Jenny Montgomery, color assist; Alexandra Lubrano, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
