In its latest campaign out of Droga5 New York, Dos Equis is bringing its “interesante” point of view to all the stuff that makes summer great, from weddings to pool parties to ‘80s night at the local bar.
On the latter front, Wayne McClammy of Hungry Man directed “Hit Single.” In this spot, a loving tribute to timeless summer jams and 1980s’ MTV Spring Break live performances, Bonnie Tyler’s 1983 hit single “Total Eclipse of the Heart” is transformed into a ballad about the trials and tribulations of ordering Dos Equis and appetizers at a crowded bar–all to encourage drinkers to make every moment interesante.
Credits
Client Dos Equis Agency Droga5 New York David Droga, creative chairman & founder; Neil Heymann, chief creative officer; Scott Bell, executive creative director; Ryan Raab, creative director; Matt Vitou, sr. copywriter; Rob McQueen, sr. art director; James Gross, jr. copywriter; Gianna D’Amico, jr. art director; Devin Croda, group design director; Erin Wilson, designer; Dave Stephenson, executive producer, film; Stephanie Hill, Gulshan Jaffery, producers, film; Jonny Bauer, global chief strategy officer; Harry Roman, head of strategy; Marina Pen, Will Davie, group strategy directors; Nick Maschmeyer, strategy director; Yan Wang, group communications strategy director; Kevin Wilkerson, sr. communications strategist; Clark Cofer, communications strategist. Production Hungry Man Wayne McClammy, director; Dion Beebe, DP; Rick Jarjoura, producer; Mino Jarjoura, exec producer. Editorial Mackcut Ryan Steele, editor; Devon Flint, assistant editor; Gina Pagano, exec producer; Margarita Mutuc, producer; Sam Shaffer, audio engineer. Music Beacon Street Studios Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, exec producer; Lindsey Lerman, producer. Song: "Total Eclipse of the Heart" by Bonnie Tyler Sound Heard City Phillip Loeb, Elizabeth McClanahan, mixers; Andi Lewis, producer; Sasha Awn, exec producer. Postproduction Taylor James Steve Intrabartola, executive producer; Casey Sincic, producer; Matt Stroub, Flame. Color Company 3 Tom Poole, Sofie Borup, colorists; Jenny Montgomery, color assist; Alexandra Lubrano, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
