Tubi, Fox Corporation’s ad-supported video-on-demand service, made its Super Bowl debut with three brand new spots, including this :60 titled “Rabbit Holes.” Directed by Tom Kuntz of MJZ for agency Mischief @ No Fixed Address, the Super Sunday commercial followed the everyday lives of various people who are unexpectedly plucked out of the real world by oversized rabbits and dropped into the magical world of Tubi’s library of content where options for entertainment and escapism are virtually limitless.
Being thrown down what amounts to an entertainment rabbit hole is quite the eye opener. A parting super reads, “Find rabbit holes you didn’t know you were looking for.”
The concept behind the literal tossing of unsuspecting people into rabbit holes is the metaphorical expression of rabbit holes that Tubi fans can comfortably fall into when exploring the depth and range of content on the platform. Every rabbit hole that opens is unique to the person; their clicks threading together their very own experience of what comes next.
CreditsClient Tubi Farhad Massoudi, founder & CEO; Nicole Parlapiano, chief marketing officer; Yujin Chi, director, brand marketing; Brittany Helms, coordinator, marketing operations; Jeff Campbell, director, media strategy; Charly Hillman, director, social media; Seth Shamban, sr. social media manager; Seana Sullivan, VP, communications & publicity; Andrea Lamelas, director, communications. Agency Mischief @ No Fixed Address Greg Hahn, chief creative officer & co-founder; Bianca Guimaraes, Kevin Mulroy, partners & executive creative directors; Pete Lefebvre, Ryan Stotts, creative directors; Will Dempster, EVP, production; Amy Wertheimer, executive producer; Jeff McCrory, partner & head of strategy; Ed Gunn, group strategy director; Hannah Hugeback, jr. strategist; Kerry McKibbin, partner & president; Tyler Harris, managing director; Oliver McAteer, partner & head of development. Production MJZ Tom Kuntz, director; David Zander, president/exec producer; Eriks Krumins, exec producer; Sophie Brooks, line producer; Rodrigo Prieto, DP. Production Services Company The Lift Rabbit Costume & Design Legacy Effects Editorial No6 Jason MacDonald, editor; Max Redinger, jr. editor; Riley Donigan, assistant editor; Natalie McQuaid, producer; Corina Dennison, exec producer; Laura Molinaro, head of production. Color Company 3 Stefan Sonnenfeld, colorist; Blake Rice, producer. Sound Design Brian Emrich Audio Post Heard City Phil Loeb, mixer. Music Walker Sara Matarazzo, managing director; Dottie Scharr, Neha Ewell, sr. producers; Samantha Zirin, associate producer. VFX Untold Ben Cronin, creative director; Christian Becker, VFX supervisor; Carlo Carfora, CG supervisor; Sophie Harrison, exec producer; George Reid, producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More