Directed by Sam Brown of Rogue Films, with VFX/post by The Mill London, this “Coming Home” ad for Waitrose out of agency adam&eveDDB, London, show us a robin’s migration during the Xmas season. The fully CG bird makes an epic journey across mountains and the sea before finally reaching his home destination where a girl eagerly awaits his annual return. Upon his arrival, the robin is reunited with his companion. They share a festive treat, a Waitrose 1 mince pie, left out for them by the girl as she watches in delight.
The migration is accompanied by a soundtrack by Icelandic composer Johann Johannson, adapting his track “Cambridge, 1963” from his Oscar-nominated, Golden Globe-winning score for The Theory of Everything.
CreditsClient Waitrose Agency adam&eveDDB, London Ben Priest, chief creative officer; Ben Tollett, Richard Brim, executive creative directors; John Long, copywriter; Matt Gay, art director; Jack Bayley, producer; Alex Fairman, head of design; Paul Reddington, Marek Charytonowicz, Andrew Murray, designers; Jenny Smart, digital producer; Doom Boyd. Production Rogue Films Sam Brown, director; James Howland, producer; Charlie Crompton, exec producer. Editorial Trim Paul Hardcastle, editor; Edward Hanbury, assistant editor. VFX & Design The Mill London Alex Fitzgerald, exec producer; Tom Manton, producer; Jonathan Westley, creative director; Hitesh Patel, shoot supervisor; Jorge Montiel, head of animation; Adam Droy, lead 3D artist; Andreas Graichen, Hugo Jackson, James Muholland, Adrian Meyer, Amaan Akram, Andrew Bartholomew, Ashley Tilley, Aziz Kocanaogullari, Finlay Crowther, Luca Cantani, Margaux Huneau, Matthew Kavanagh, Michael O’Donoghue, Nick Smalley, Will Burdett, Alain Thay, Jasmine Ghoreishi, Alberto Lara, Philip Maddock, Matt Evans, Paul Donnellan, Sergio Xisto, Sebastian Braende, Antonio Fillippin, Kieran Ashley Russel, Ian Potsos, 3D artists; Jonathan Westley, Gary Driver, 2D lead artists; Milo Paterson, Nina Mosand, Grant Connor, 2D artists; Adam Maynard, James Pratt, David Toba, online; Craig Davies, R&D; Aurelien Ronceray, Cameron Johnson, design; Jimmy Kiddell, concept. Seamus O’Kane, colorist. (Toolbox: Houdini, Flame, Nuke, Maya). Color The Mill Seamus O’Kane, colorist. Music Supervision Leland Music Abi Leland, Ed Bailie, music supervisors; Johann Johannsson, composer. Sound Design & Mix Factory Jon Clarke, Anthony Moore; Ryan Smith, producer. Digital Production Company Banner Boys
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More