AMV BBDO, London, turned out this long-form Xmas ad for grocery store chain Sainsbury’s which is a creative interpretation of Christmas Day 1914 when British and German World War I soldiers laid down their arms and came together on neutral territory to share greetings, treats, mementoes and even a game of football. Director Ringan Ledwidge of Rattling Stick worked closely with AMV BBDO, Sainsbury’s and The British Legion to make the portrayal of the battlefield truce as accurate as possible, basing it on original reports and letters, as well as working with historians throughout the development and production process.
The Mill’s 2D and matte painting team transported the cast back to snowy 1914 Germany by creating a series of matte paintings for the football match setting, before seamlessly comping the live action plates on top, to realistically re-create a chilling mid-winter view of No-Mans land.
CreditsClient Sainsbury’s Agency AMV BBDO, London Tim Riley, creative; Rebecca Scharf, producer. Production Rattling Stick Ringan Ledwidge, diector; Sally Humphries, exec producer; Alwin Kuchler, DP. Editorial Work Rich Orrick, editor. VFX/Post The Mill London Gemma Humphries, exec producer; Hitesh Patel, shoot supervisor; Barnsley, 2D lead artist; Joseph Tang, Gary Driver, Dan Adams, 2D artists; James Mulholland, 3D artist; Aurelien Ronceray, German Casado, matte painting; Clare Melia, assistant producer; Mick Vincent, DCP. Post Electric Theatre Collective (ETC) Aubrey Woodiwiss, colorist. Audio Post Wave Aaron Reynolds Music Woodwork Music Licensed Music Carter Burwell
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More