AMV BBDO, London, turned out this long-form Xmas ad for grocery store chain Sainsbury’s which is a creative interpretation of Christmas Day 1914 when British and German World War I soldiers laid down their arms and came together on neutral territory to share greetings, treats, mementoes and even a game of football. Director Ringan Ledwidge of Rattling Stick worked closely with AMV BBDO, Sainsbury’s and The British Legion to make the portrayal of the battlefield truce as accurate as possible, basing it on original reports and letters, as well as working with historians throughout the development and production process.
The Mill’s 2D and matte painting team transported the cast back to snowy 1914 Germany by creating a series of matte paintings for the football match setting, before seamlessly comping the live action plates on top, to realistically re-create a chilling mid-winter view of No-Mans land.
Credits
Client Sainsbury’s Agency AMV BBDO, London Tim Riley, creative; Rebecca Scharf, producer. Production Rattling Stick Ringan Ledwidge, diector; Sally Humphries, exec producer; Alwin Kuchler, DP. Editorial Work Rich Orrick, editor. VFX/Post The Mill London Gemma Humphries, exec producer; Hitesh Patel, shoot supervisor; Barnsley, 2D lead artist; Joseph Tang, Gary Driver, Dan Adams, 2D artists; James Mulholland, 3D artist; Aurelien Ronceray, German Casado, matte painting; Clare Melia, assistant producer; Mick Vincent, DCP. Post Electric Theatre Collective (ETC) Aubrey Woodiwiss, colorist. Audio Post Wave Aaron Reynolds Music Woodwork Music Licensed Music Carter Burwell
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
