This piece shows a house sailing on water–through idyllic and rough patches–to illustrate the phases that a couple goes through when renovating its home. Conceived by a creative team at BETC Shopper, Paris, for home improvement store Leroy Merlin, “Life’s Adventure” was directed by Reynald Gresset via production house La Pac. (Gresset is handled in the U.S. by RESET Content.)
The project entailed that scenes by shot three times: first on dry land, another time on a moving set and then finally on water. Taking place over a stretch of seven days in South Africa, the shoot was completed using divers, drones and helicopters to capture beautiful images, amazing landscapes and touching emotions.
The poetic two-minute ad was driven in part by a rendition of the song “Sail.”
