This piece shows a house sailing on water–through idyllic and rough patches–to illustrate the phases that a couple goes through when renovating its home. Conceived by a creative team at BETC Shopper, Paris, for home improvement store Leroy Merlin, “Life’s Adventure” was directed by Reynald Gresset via production house La Pac. (Gresset is handled in the U.S. by RESET Content.)
The project entailed that scenes by shot three times: first on dry land, another time on a moving set and then finally on water. Taking place over a stretch of seven days in South Africa, the shoot was completed using divers, drones and helicopters to capture beautiful images, amazing landscapes and touching emotions.
The poetic two-minute ad was driven in part by a rendition of the song “Sail.”
CreditsClient Leroy Merlin Agency BETC Shopper, Paris. Stephane Xiberras, chief creative officer; Olivier Apers, executive creative director; Viken Guzel, art director; Jean-Marie Gateau, copywriter; Etinne Delaharpe, strategic planning; Christophe Caurret, music supervisor; David Green, producer. Production La Pac, Paris Reynald Gresset, director; Matias Boucard, DP. Audio Chut On Vous Ecoute! VFX Eight VFX Los Angeles Editorial Editors Stephane Pereira, editor. Color Bertrand Duval, grading artist. Postproduction Bertrand Duval, Alexis Bailla, Flame artists; Marie Baillot, Clement Hedouin, motion design. Media Agency Havas Media
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More