This piece shows a house sailing on water–through idyllic and rough patches–to illustrate the phases that a couple goes through when renovating its home. Conceived by a creative team at BETC Shopper, Paris, for home improvement store Leroy Merlin, “Life’s Adventure” was directed by Reynald Gresset via production house La Pac. (Gresset is handled in the U.S. by RESET Content.)
The project entailed that scenes by shot three times: first on dry land, another time on a moving set and then finally on water. Taking place over a stretch of seven days in South Africa, the shoot was completed using divers, drones and helicopters to capture beautiful images, amazing landscapes and touching emotions.
The poetic two-minute ad was driven in part by a rendition of the song “Sail.”
Credits
Client Leroy Merlin Agency BETC Shopper, Paris. Stephane Xiberras, chief creative officer; Olivier Apers, executive creative director; Viken Guzel, art director; Jean-Marie Gateau, copywriter; Etinne Delaharpe, strategic planning; Christophe Caurret, music supervisor; David Green, producer. Production La Pac, Paris Reynald Gresset, director; Matias Boucard, DP. Audio Chut On Vous Ecoute! VFX Eight VFX Los Angeles Editorial Editors Stephane Pereira, editor. Color Bertrand Duval, grading artist. Postproduction Bertrand Duval, Alexis Bailla, Flame artists; Marie Baillot, Clement Hedouin, motion design. Media Agency Havas Media
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
