Noam Murro of Biscuit directed this film for specialty athletic retailer Eastbay out of TBWAChiatDay which commemorates National Running Day (June 6), designated to encourage everyone to get moving. It doesn’t matter how fast you run or how far you go–what’s important is that you take part, have fun being active, and inspire others to join you.
Titled Be the Hunted, this striking and fast-paced CGI film follows a wily hare running fast and frantically through the streets of downtown Los Angeles, chased by a pack of hungry foxes nipping at its heels. The lesson learned is that in running, glory often goes to the hunted.
The film is running on the homepage of Eastbay’s website and all social channels. The Mill served as VFX house for Be the Hunted, providing color grading as well.
Credits
Client Eastbay Agency TBWAChiatDay NY Chris Beresford-Hill, chief creative officer; Robert Rutherford, group creative director/copywriter; Darren Borrino, group creative director/art director; Brent Singer, creative director/art director; John Doris, head of production; Jason Souter, Matt Flaherty, executive producers; Dieter Lebbe, executive producer (post). Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Jeff McDougal, exec producer; Mercedes Allen, Rachel Glaub, heads of production; Ahnee Boyce, producer; Rachel Slayback, production supervisor; Stephanie Lovell, assistant production supervisor; Billy Jones, 1st AD; Michael Parziale, 2nd AD; Simon Duggan, DP. Editorial Work Edit Neil Smith, editor; Brandee Probasco, producer; Marlo Baird, exec producer. VFX The Mill LA Anastasia Von Rahl, exec producer; Erin Hicke, sr. producer; Mary Mondrus, Alana Giordano, Anuraj R., Supreetha Murthy, production coordinators; Phil Crowe, shoot supervisor/executive creative director; Tom Graham, shoot supervisor/3D lead artist; Chris Knight, shoot supervisor; Martin Karlsson, 2D lead artist; Jacob Bergman, lead animation supervisor; 2D Artist: Adam Lambert, Tom Van Dop, Matthew Dobrez, Dylan Strieff, Rakesh Venugopalan, Amit Kambli, Nehal Desai, Siam Shukoor, Venuprasath D., 2D artists; Matthew Fuller, Nole Murphy, Alessandro Baldasseroni, Chris Goodrich, Shaun Comly, Andrez Aguayo, Peter Agg, Jeremy Ramirez, Jason Kim, Katie Yoon, Omar Taher, Monique Espinoza, Freddy Parra, Walker Kennedy, Katie Yancey, Andrez Aguayo, 3D artists; Jae Joon Yi, Daniel Soo, Mahmoud Elragheb, FX; Ed Laag, matte painting; Mike DiNocco, Jeffrey Lee, Juan Zavala, Katie Yancey, Justin Tirado, Blake Guest, Bridget Warrington, Wim Bien, Matthew Williamson, Oscar Carambano, Sauce Vilas, animation; Victor Jory, Natalie Wozniak, VFX editorial; Marcus Park, design; Michael Lori, Danny Garcia, Alice Panek, Elizabeth Hammer, Senthil Murugan Balasundaram, Abhishek Kumar, Giri Prasath S., Gokul Navaneethan, Karthick Karuppaswamy, Manoj Ravi, Murali Krishna Reddy, Raj Kumar M., Spandana Battula, Sunil M.M., Tarun Kumar, Sendil Kumar J., tracking; Gregory Reese, colorist; Liza Kerlin, EP, color; Diane Valera, color producer. (Toolbox: Flame, Nuke, Maya, Houdini, Arnold) Music Squeak E Clean Rob Barbato, creative director/composer; Danielle Toporoff, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
