Noam Murro of Biscuit directed this film for specialty athletic retailer Eastbay out of TBWAChiatDay which commemorates National Running Day (June 6), designated to encourage everyone to get moving. It doesn’t matter how fast you run or how far you go–what’s important is that you take part, have fun being active, and inspire others to join you.
Titled Be the Hunted, this striking and fast-paced CGI film follows a wily hare running fast and frantically through the streets of downtown Los Angeles, chased by a pack of hungry foxes nipping at its heels. The lesson learned is that in running, glory often goes to the hunted.
The film is running on the homepage of Eastbay’s website and all social channels. The Mill served as VFX house for Be the Hunted, providing color grading as well.
Credits
Client Eastbay Agency TBWAChiatDay NY Chris Beresford-Hill, chief creative officer; Robert Rutherford, group creative director/copywriter; Darren Borrino, group creative director/art director; Brent Singer, creative director/art director; John Doris, head of production; Jason Souter, Matt Flaherty, executive producers; Dieter Lebbe, executive producer (post). Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Jeff McDougal, exec producer; Mercedes Allen, Rachel Glaub, heads of production; Ahnee Boyce, producer; Rachel Slayback, production supervisor; Stephanie Lovell, assistant production supervisor; Billy Jones, 1st AD; Michael Parziale, 2nd AD; Simon Duggan, DP. Editorial Work Edit Neil Smith, editor; Brandee Probasco, producer; Marlo Baird, exec producer. VFX The Mill LA Anastasia Von Rahl, exec producer; Erin Hicke, sr. producer; Mary Mondrus, Alana Giordano, Anuraj R., Supreetha Murthy, production coordinators; Phil Crowe, shoot supervisor/executive creative director; Tom Graham, shoot supervisor/3D lead artist; Chris Knight, shoot supervisor; Martin Karlsson, 2D lead artist; Jacob Bergman, lead animation supervisor; 2D Artist: Adam Lambert, Tom Van Dop, Matthew Dobrez, Dylan Strieff, Rakesh Venugopalan, Amit Kambli, Nehal Desai, Siam Shukoor, Venuprasath D., 2D artists; Matthew Fuller, Nole Murphy, Alessandro Baldasseroni, Chris Goodrich, Shaun Comly, Andrez Aguayo, Peter Agg, Jeremy Ramirez, Jason Kim, Katie Yoon, Omar Taher, Monique Espinoza, Freddy Parra, Walker Kennedy, Katie Yancey, Andrez Aguayo, 3D artists; Jae Joon Yi, Daniel Soo, Mahmoud Elragheb, FX; Ed Laag, matte painting; Mike DiNocco, Jeffrey Lee, Juan Zavala, Katie Yancey, Justin Tirado, Blake Guest, Bridget Warrington, Wim Bien, Matthew Williamson, Oscar Carambano, Sauce Vilas, animation; Victor Jory, Natalie Wozniak, VFX editorial; Marcus Park, design; Michael Lori, Danny Garcia, Alice Panek, Elizabeth Hammer, Senthil Murugan Balasundaram, Abhishek Kumar, Giri Prasath S., Gokul Navaneethan, Karthick Karuppaswamy, Manoj Ravi, Murali Krishna Reddy, Raj Kumar M., Spandana Battula, Sunil M.M., Tarun Kumar, Sendil Kumar J., tracking; Gregory Reese, colorist; Liza Kerlin, EP, color; Diane Valera, color producer. (Toolbox: Flame, Nuke, Maya, Houdini, Arnold) Music Squeak E Clean Rob Barbato, creative director/composer; Danielle Toporoff, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
