At the heart of the “Every journey makes you stronger” campaign for the Mercedes-Benz GLE SUV is this nearly five-minute film In the long run, a modern family story about a strong woman and mother who is training hard for her dream: taking part in her first ever triathlon. With support from her husband she fights to her physical and mental limits and finally manages to participate in the race. But despite all this success there is an event from her past which is always with her like a dark shadow. The film reveals what this is. The Olympic triathlon champion and two-time winner of Ironman Hawaii, Mercedes-Benz brand ambassador Jan Frodeno, has a guest appearance.
Niclas Larsson directed via Iconoclast Germany. In the long run was shot by Best Cinematography Oscar winner (La La Land) Linus Sandgren, FSF.
Credits
Client Mercedes-Benz GLE Agency antoni_garage, Berlin Matthias Schmidt, managing director creative; Veit Moeller, executive creative director; Christian Kies, Christopher Hoene, Patrick Klebba, creative directors; Mathias Wilke, art director; Matti Lietsch, writer; Niclas Larsson, Matti Lietsch, Mathias Wilke, Patrick Klebba, Christian Kies, Veit Moeller, script development; Andre Kemper, chief creative officer/founder; Dr. Tonio Kroger, managing partner, founder; Jorg Schultheis, managing director; Andreas Mollmann, head of strategy; Stephanie Dzionara, strategy; Sebastian Lyman, campaign concept; Sebastiaan Peters, executive producer. Production Iconoclast Germany, Berlin Niclas Larsson, director; Jan Dressler, exec producer; Bjorn Kruger, producer; Linus Sandgren, DP; Mikael Varhelyi, production designer; Peter Schnellnast, head of production. Production Services PS1, Wien Postproduction Iconoclast Jens Maier-Rote, postproduction supervisor; Carla Luffe, editor. Postproduction Slaughterhouse Berlin Color Company 3, New York Sofie Friis Borup, colorist. Music Interscope, Polydor Ltd, UK Tracks & Fields, music supervisor; Christian-Mix Linzer, Steve Bartlik, music coordinators. Title Track: “Cold Little Heart” Michael Kiwanuka, composer/writer/producer; Dean Josiah Cover, Brian Burton, writers; Inflo, Danger Mouse, producers.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More