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    Top Spot of the Week: Director Matthias Zentner Becomes City Planner For Brita

    By SHOOTUpdated:No Comments3060 Views

    This :60, titled “Sugar Buildings,” shows us the cumulative effect of soft drinks, literally and mathematically. The latter stems from the fact that one regular can of soda contains the equivalent of nine sugar cubes, which translates into the consumption of 3,285 sugar cubes a year for someone who drinks a can a day. Over the average life span of an adult, that’s a whopping 221,314 sugar cubes consumed by one person.

    DDB California tasked director Matthias Zentner of harvest with figuring out how to build a city out of 221,314 sugar cubes. He was drawn to the project and the challenge as he found this concept for Brita to be “morally correct advertising which has something to say.”

    The spot shows the city growing by leaps and bounds, raising awareness of how much sugar is ingested by soda drinkers. The camera reveals that this city of cubes is within the outline of a human body, after which we’re advised to “drink more water” filtered by Brita.

    Sugar sculpture artists Brendan Jamison and Mark Revels were commissioned to build the city of cubes, working closely with Zentner on the dimensions and physical structure of the sugar metropolis.

    DDB California creative director Jim Bosiljevac noted, “We wanted to convey that this wasn’t just a personal decision; it was larger than that. It’s not only about your personal choices but the choices of the entire world; it becomes a health epidemic.”

    Credits

    Client Brita Agency DDB California, San Francisco Jim Bosiljevac, creative director; Sam Brown, associate creative director; Bryan Holt, director of production. Production harvest Films, Santa Monica, Calif. Matthias Zentner, director; Bonnie Goldfarb, Rob Sexton, exec producers; Niko Whelan, head of production; Francie Moore, producer; Stefan Von Borbely, DP; Laura Fox, production designer.VFX Brendan Jamison, Mark Revels, sugar sculpture artists. Editorial Beast, San Francisco Tim Brooks, editor; Tracey Coleman, exec producer. Music Ring The Alarm, Los Angeles Darren Hollowell, creative director; Jenny Hollowell, exec producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:DDBharvestMatthias Zentner



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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