In this spot titled “Dream Big” from agency Carmichael Lynch, parents look to reconnect with their teenage daughter by showing her the wonders of nature during a road trip in their Subaru Ascent. The three-row SUV’s versatility, comfort and safety help make the life-affirming adventure doable, bringing a family closer together in the process.
Two-time commercial DGA Award winner Martin de Thurah of Epoch Films directed “Dream Big” as well as the two other spots in the campaign.
Client Subaru of America Alan Bethke, sr. VP of marketing; Brian Cavallucci, national advertising manager. Agency Carmichael Lynch Marty Senn, chief creative officer; Randy Hughes, executive creative director; Troy Longie, creative director, writer; Chris Carlberg, sr. art director; Joe Grundhoefer, head of integrated production; Brynn Hausmann, sr. exec content producer; Zachariah Zutler, content producer. Production Epoch Martin de Thurah, director; Melissa Culligan, exec producer; Megan Murphree, head of production; Stephanie Bruni, producer. Editorial Rock Paper Scissors Mikkel E.G. Nielsen, editor; Alex H. Liu, assistant editor; Eve Kornblum, managing director; Lisa Barnable, producer. VFX The Mill LA Anastasia von Rahl, sr. producer; Andrew Gilson, producer; Ade Macalinao, production coordinator; John Shirley, shoot supervisor. Color The Mill NY Fergus McCall, colorist; Dee Allen, exec producer; Rochelle Brown, sr. color producer; Blake Rice, production coordinator. Online/Mastering Volt Studios Pete Olson, online artist; Amanda Tibbits, exec producer. Audio Post SisterBoss Dan Kramer, Dan Jensen, mix engineers; Annie Sparrows, audio producer. Music Walker Music Sara Matarazzo, Stephanie Pigott, exec producers; Marissa Hernandez, music coordinator. Song: “Strong,” written and performed by Rob Simonsen
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
