In this spot titled “Dream Big” from agency Carmichael Lynch, parents look to reconnect with their teenage daughter by showing her the wonders of nature during a road trip in their Subaru Ascent. The three-row SUV’s versatility, comfort and safety help make the life-affirming adventure doable, bringing a family closer together in the process.
Two-time commercial DGA Award winner Martin de Thurah of Epoch Films directed “Dream Big” as well as the two other spots in the campaign.
Client Subaru of America Alan Bethke, sr. VP of marketing; Brian Cavallucci, national advertising manager. Agency Carmichael Lynch Marty Senn, chief creative officer; Randy Hughes, executive creative director; Troy Longie, creative director, writer; Chris Carlberg, sr. art director; Joe Grundhoefer, head of integrated production; Brynn Hausmann, sr. exec content producer; Zachariah Zutler, content producer. Production Epoch Martin de Thurah, director; Melissa Culligan, exec producer; Megan Murphree, head of production; Stephanie Bruni, producer. Editorial Rock Paper Scissors Mikkel E.G. Nielsen, editor; Alex H. Liu, assistant editor; Eve Kornblum, managing director; Lisa Barnable, producer. VFX The Mill LA Anastasia von Rahl, sr. producer; Andrew Gilson, producer; Ade Macalinao, production coordinator; John Shirley, shoot supervisor. Color The Mill NY Fergus McCall, colorist; Dee Allen, exec producer; Rochelle Brown, sr. color producer; Blake Rice, production coordinator. Online/Mastering Volt Studios Pete Olson, online artist; Amanda Tibbits, exec producer. Audio Post SisterBoss Dan Kramer, Dan Jensen, mix engineers; Annie Sparrows, audio producer. Music Walker Music Sara Matarazzo, Stephanie Pigott, exec producers; Marissa Hernandez, music coordinator. Song: “Strong,” written and performed by Rob Simonsen
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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