Directed by Martin de Thurah, produced by Bacon, and made with Oslo agency POL, this spot for Save the Children is a gut-wrenching tale of the power of imagination. After surviving an explosion, two children cope with tragic circumstances by escaping into a fantasy world of their own. De Thurah merges the harrowing depiction of life in a war zone with a dreamy universe, highlighting the ever-present need for Save the Children’s humanitarian aid. (Director de Thurah is repped by Epoch Films in the U.S. and U.K.)
The film is launching both online and on TV in the Netherlands and Norway.
Credits
Client Save the Children Linda Sinac, brand marketing & communications director, Netherlands; Sarah Clifton, fundraising, marketing & partnerships director, Netherlands; Ingrid Svendsen, fundraising & marketing director, Norway; Klaus Damlien, head of marketing & digital, Norway; Shireen Makarem, advocacy & campaigns manager, Lebanon; Baraa Shkeir, documentarian & information management officer, Lebanon. Agency POL, Oslo Anette Bellika Finnanger, Emil Hafslund, Rikke Sofie Jacobsen, Pia Lystad, creatives; Ole Jakob Bøe Skattum & Benjamin Rodgers, designers. Production Company Bacon Martin de Thurah, director; Magne Lyngner, producer; Daniel Voldheim, DP. Production Services Clandestino Film Libanon Eli Souaïby. Editorial Carla Luffe, editor. Color Grade TLMS Julien Alary, colorist. VFX Bacon XO & Ola Jakob Nestande Postproduction Eli Mari Sandal, post producer. Music Frida Annevik, music artist; Goran Obad & Ohlogy, music supervisor.
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
Read MoreMySHOOT Profiles
Add A Comment