Directed by Martin de Thurah, produced by Bacon, and made with Oslo agency POL, this spot for Save the Children is a gut-wrenching tale of the power of imagination. After surviving an explosion, two children cope with tragic circumstances by escaping into a fantasy world of their own. De Thurah merges the harrowing depiction of life in a war zone with a dreamy universe, highlighting the ever-present need for Save the Children’s humanitarian aid. (Director de Thurah is repped by Epoch Films in the U.S. and U.K.)
The film is launching both online and on TV in the Netherlands and Norway.
Client Save the Children Linda Sinac, brand marketing & communications director, Netherlands; Sarah Clifton, fundraising, marketing & partnerships director, Netherlands; Ingrid Svendsen, fundraising & marketing director, Norway; Klaus Damlien, head of marketing & digital, Norway; Shireen Makarem, advocacy & campaigns manager, Lebanon; Baraa Shkeir, documentarian & information management officer, Lebanon. Agency POL, Oslo Anette Bellika Finnanger, Emil Hafslund, Rikke Sofie Jacobsen, Pia Lystad, creatives; Ole Jakob Bøe Skattum & Benjamin Rodgers, designers. Production Company Bacon Martin de Thurah, director; Magne Lyngner, producer; Daniel Voldheim, DP. Production Services Clandestino Film Libanon Eli Souaïby. Editorial Carla Luffe, editor. Color Grade TLMS Julien Alary, colorist. VFX Bacon XO & Ola Jakob Nestande Postproduction Eli Mari Sandal, post producer. Music Frida Annevik, music artist; Goran Obad & Ohlogy, music supervisor.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More