Directed by Martin de Thurah, produced by Bacon, and made with Oslo agency POL, this spot for Save the Children is a gut-wrenching tale of the power of imagination. After surviving an explosion, two children cope with tragic circumstances by escaping into a fantasy world of their own. De Thurah merges the harrowing depiction of life in a war zone with a dreamy universe, highlighting the ever-present need for Save the Children’s humanitarian aid. (Director de Thurah is repped by Epoch Films in the U.S. and U.K.)
The film is launching both online and on TV in the Netherlands and Norway.
Credits
Client Save the Children Linda Sinac, brand marketing & communications director, Netherlands; Sarah Clifton, fundraising, marketing & partnerships director, Netherlands; Ingrid Svendsen, fundraising & marketing director, Norway; Klaus Damlien, head of marketing & digital, Norway; Shireen Makarem, advocacy & campaigns manager, Lebanon; Baraa Shkeir, documentarian & information management officer, Lebanon. Agency POL, Oslo Anette Bellika Finnanger, Emil Hafslund, Rikke Sofie Jacobsen, Pia Lystad, creatives; Ole Jakob Bøe Skattum & Benjamin Rodgers, designers. Production Company Bacon Martin de Thurah, director; Magne Lyngner, producer; Daniel Voldheim, DP. Production Services Clandestino Film Libanon Eli Souaïby. Editorial Carla Luffe, editor. Color Grade TLMS Julien Alary, colorist. VFX Bacon XO & Ola Jakob Nestande Postproduction Eli Mari Sandal, post producer. Music Frida Annevik, music artist; Goran Obad & Ohlogy, music supervisor.
The Best Work You May Never See: SAFE Project, FCB Health, LOBO Build “Snowball” To Raise Awareness of Wintertime Alcohol Misuse
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
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