Park Pictures’ Lance Acord directed and shot this Subaru spot titled “A Beautiful Silence” out of agency Carmichael Lynch. The piece focused on the automaker’s efforts to expand access to the outdoors for all. Featuring the all-new 2023 Subaru Forester Wilderness, the advertisement stars Keivonn Woodard, the Emmy-nominated, 10-year-old Deaf actor and showcases the automaker’s longstanding partnership with the National Park Foundation.
In the film, a father and his young son, who is Deaf, drive through Yosemite National Park, with the wonders of the park’s beauty surrounding them. Featuring audio elements and American Sign Language (ASL), the spot shows how the two experience the park’s natural wonders in different ways, but share the special feeling that nature brings forth.
Credits
Client Subaru Agency Carmichael Lynch Marty Senn, chief creative officer; Randy Hughes, executive creative director; Brad Harrison, creative director/art director; Dominique Anzano, director of integrated production; Brynn Hausmann, sr. executive content producer. Production Company Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, founding partner/exec producer; Caroline Kousidonis, Scott Howard, exec producers; Arlene McGann, producer; Anne Bobroff, sr. head of production/business affairs; Chelsea Schwiering, head of production. Editorial Exile Matt Murphy, editor; Erin Offenhauser, assistant editor; CL Kumpata, managing director; Jennifer Locke, exec producer; Chris Meadows, producer. Color Grading Trafik Mark Gethin, colorist. Audio Post SisterBoss Carl White, audio mix; Jill Asp, audio producer. VFX/Postproduction Volt Studios Steve Medin, online editor; Jennifer Cadwell, post producer. Music Asche & Spencer Richard Verbovenko, Greg Herzenach, composers; Ryan Potts, music supervisor. Cast Keivonn Woodard, DeMark Thompson. Voiceover Monie Mon
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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