Park Pictures’ Lance Acord directed and shot this Subaru spot titled “A Beautiful Silence” out of agency Carmichael Lynch. The piece focused on the automaker’s efforts to expand access to the outdoors for all. Featuring the all-new 2023 Subaru Forester Wilderness, the advertisement stars Keivonn Woodard, the Emmy-nominated, 10-year-old Deaf actor and showcases the automaker’s longstanding partnership with the National Park Foundation.
In the film, a father and his young son, who is Deaf, drive through Yosemite National Park, with the wonders of the park’s beauty surrounding them. Featuring audio elements and American Sign Language (ASL), the spot shows how the two experience the park’s natural wonders in different ways, but share the special feeling that nature brings forth.
Credits
Client Subaru Agency Carmichael Lynch Marty Senn, chief creative officer; Randy Hughes, executive creative director; Brad Harrison, creative director/art director; Dominique Anzano, director of integrated production; Brynn Hausmann, sr. executive content producer. Production Company Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, founding partner/exec producer; Caroline Kousidonis, Scott Howard, exec producers; Arlene McGann, producer; Anne Bobroff, sr. head of production/business affairs; Chelsea Schwiering, head of production. Editorial Exile Matt Murphy, editor; Erin Offenhauser, assistant editor; CL Kumpata, managing director; Jennifer Locke, exec producer; Chris Meadows, producer. Color Grading Trafik Mark Gethin, colorist. Audio Post SisterBoss Carl White, audio mix; Jill Asp, audio producer. VFX/Postproduction Volt Studios Steve Medin, online editor; Jennifer Cadwell, post producer. Music Asche & Spencer Richard Verbovenko, Greg Herzenach, composers; Ryan Potts, music supervisor. Cast Keivonn Woodard, DeMark Thompson. Voiceover Monie Mon
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
