This campaign designed to affirm the kindness and giving nature of people is tied into the Airbnb community which TBWAChiatDay Los Angeles is positioning in the context of participating hosts sharing not only their homes but also part of themselves. The anthem spot in this “Belong Anywhere” initiative features a baby at home who innately reflects the kindness of human beings.
Lance Acord of Park Pictures directed this centerpiece commercial titled “Is Mankind?” The piece offers up compelling quotes and questions underscoring that kindness is universal and transcends barriers.
Credits
Client AIRBNB Agency TBWA\Chiat\Day Los Angeles Stephen Butler, chief creative officer; Brent Anderson, creative director; Scott Brown, Becky Ginos, creatives; Sue Anderson, writer; Mark Sloan, director of design; Robbie Reynolds, Kevin Reid, designers; Michael Roitman, sr. project manager.; Brian O’Rourke, director of production; Kristin McCarron, digital producer Stephanie Dziczek, broadcast producer; Brian Dougherty, studio manager; David Hoogenakker, Tim Newfang, sr. producers. Media Agency Starcom Production Park Pictures Lance Acord, director; Mary Ann Marino, exec producer. Editorial The Whitehouse Rick Lawley, editor. Music "Once There Was A Hushpuppy" written by Benh Zeitlin and Dan Romer from the 20th Century Fox film "Beasts of the Southern Wild"/Courtesy of 20th Century Fox Film Corp. Audio Post Formosa Group John Bolen, mixer.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
