This campaign designed to affirm the kindness and giving nature of people is tied into the Airbnb community which TBWAChiatDay Los Angeles is positioning in the context of participating hosts sharing not only their homes but also part of themselves. The anthem spot in this “Belong Anywhere” initiative features a baby at home who innately reflects the kindness of human beings.
Lance Acord of Park Pictures directed this centerpiece commercial titled “Is Mankind?” The piece offers up compelling quotes and questions underscoring that kindness is universal and transcends barriers.
Credits
Client AIRBNB Agency TBWA\Chiat\Day Los Angeles Stephen Butler, chief creative officer; Brent Anderson, creative director; Scott Brown, Becky Ginos, creatives; Sue Anderson, writer; Mark Sloan, director of design; Robbie Reynolds, Kevin Reid, designers; Michael Roitman, sr. project manager.; Brian O’Rourke, director of production; Kristin McCarron, digital producer Stephanie Dziczek, broadcast producer; Brian Dougherty, studio manager; David Hoogenakker, Tim Newfang, sr. producers. Media Agency Starcom Production Park Pictures Lance Acord, director; Mary Ann Marino, exec producer. Editorial The Whitehouse Rick Lawley, editor. Music "Once There Was A Hushpuppy" written by Benh Zeitlin and Dan Romer from the 20th Century Fox film "Beasts of the Southern Wild"/Courtesy of 20th Century Fox Film Corp. Audio Post Formosa Group John Bolen, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
