This campaign designed to affirm the kindness and giving nature of people is tied into the Airbnb community which TBWAChiatDay Los Angeles is positioning in the context of participating hosts sharing not only their homes but also part of themselves. The anthem spot in this “Belong Anywhere” initiative features a baby at home who innately reflects the kindness of human beings.
Lance Acord of Park Pictures directed this centerpiece commercial titled “Is Mankind?” The piece offers up compelling quotes and questions underscoring that kindness is universal and transcends barriers.
Credits
Client AIRBNB Agency TBWA\Chiat\Day Los Angeles Stephen Butler, chief creative officer; Brent Anderson, creative director; Scott Brown, Becky Ginos, creatives; Sue Anderson, writer; Mark Sloan, director of design; Robbie Reynolds, Kevin Reid, designers; Michael Roitman, sr. project manager.; Brian O’Rourke, director of production; Kristin McCarron, digital producer Stephanie Dziczek, broadcast producer; Brian Dougherty, studio manager; David Hoogenakker, Tim Newfang, sr. producers. Media Agency Starcom Production Park Pictures Lance Acord, director; Mary Ann Marino, exec producer. Editorial The Whitehouse Rick Lawley, editor. Music "Once There Was A Hushpuppy" written by Benh Zeitlin and Dan Romer from the 20th Century Fox film "Beasts of the Southern Wild"/Courtesy of 20th Century Fox Film Corp. Audio Post Formosa Group John Bolen, mixer.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
