This film follows a woman dancing as she moves through different phases and milestones of her life while listening to a wide variety of songs and interviews that each have a unique place on SiriusXM, emphasizing the breadth and depth of audio experiences available on the audio entertainment service. By showcasing a life in sound, this piece reflects how SiriusXM brings listeners closer to what they love and what moves them throughout their lives.
Titled “A Life in Sound,” the film was directed by Kim Gehrig of production house Somesuch for agency Uncommon Creative Studio.
“‘A Life in Sound’ celebrates the real, universal, and uniquely human experience of being moved by the audio you love. One film. One woman. Dancing through the different chapters of her life. It is the truth of the SiriusXM experience captured in film,” said Nils Leonard, co-founder of Uncommon Creative Studio. “And as a creative studio, we were honored to have the opportunity to capture and share that magic.”
A pared down version of the film ran during this past Sunday’s Academy Awards telecast.
Credits
Client SiriusXM Agency Uncommon Creative Studio Production Company Somesuch Kim Gehrig, director; Tim Nash, Sally Campbell, co-founders; Seth Wilson, managing director/exec producer; Arlene McGann, producer; Chayse Irvin, DP; Denna Thomsen, choreographer; James Chinlund, production designer; Kate Greenberg, 1st AD; Jennifer Johnson, costume designer; Jorjee Douglass, key makeup; Mara Rouse, FX makeup; Vanessa Price, key hair. Editorial Cosmo Street Tom Lindsay, editor. VFX/Post Blacksmith John Shirley, VFX supervisor, Flame operator; Lou Schachte, Flame operator; Jason Heinze, Remedy Jeannie, Dylan Nett, Andrew Emmerson, compositors; Therese Mayer, producer; Mikey Pehanich, colorist; Dan Butler, Adam Vevang, color producers. Music & Sound Soundtree Jay James, Neil Athale, music supervisors; Peter Raeburn Luke Fabia, John Mourounas, music production & additional composition; Colin McIhagga, Ali Schiel, John Mourounas, Gabriel Firmin, Christina Orchard, Olly Wells, Luke Fabia, music & sound research; Henning Knoepfel, sound design & mix; Jack Patterson, Graham Norman, additional sound design; Peter Raeburn, chief creative officer.
Home improvement retailer Wickes unveils its first major brand campaign, which is based on the idea that the DIY giant has everything its customers need to make them feel “as proud as a peacock.”
It’s the first brand work by creative agency St Luke’s, since winning the account 12 months ago. .
The TV campaign comprises three 20-second films, all featuring people browsing in a Wickes showroom, choosing designs, and visualizing their new kitchens and the compliments they will receive from their friends and family. The three films--directed by Neil Gorringe via production company MYTHSMYTH--each focus on Wickes’ kitchen ranges, price, and the design and installation help they offer.
In this film, a man sets the scene by saying to his partner, “You know what your sister is going to say though?” As the woman imagines her sister asking if they’d mind if she got a matching kitchen, feathers fan out behind her back.
Wickes has built a rich heritage of pride since its launch over 5o years ago. This work marks an evolution of strategy for the brand as it evolves “feel house proud” and introduces its new campaign line “Feel as proud as a peacock”.
The new campaign anchors it to the brand platform away from the focus on embarrassment, instead honing in on the pride aspect, to reflect the feeling of optimism that accompanies a home improvement project. Phil Spencer, property guru and ambassador for Wickes Kitchens continues to be the voice-over for the campaign.
“Our campaign reflects the real sense of pride that Wickes’ customers feel after improving their homes,” said Richard Denney, joint chief creative officer at St Luke’s. “Pride and peacocks go hand in hand, and research showed that even younger... Read More
