DIRECTV has launched its “GOATbusters” national campaign featuring baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson, highlighting the company’s streaming product, DIRECTV STREAM.
Launching just in time for baseball season, the foursome comes together to combat supernatural forces and other would-be foes through the 2022 MLB season, just like the Ghostbusters.
The campaign builds on the first iteration of DIRECTV’s “Get Your TV Together” ad series–also from TBWAChiatDay Los Angeles–which shows how entertainment and sports come together on DIRECTV.
The new work contains nods to fan-favorite elements form the Ghostbusters movie franchise, with MLB mascots reimagined as ghosts, new baseball bat-style proton pack weaponry and the GOATs’ choice of transportation, a Ghostbusters Ecto-1 replica car.
In this :30 spot directed by Jim Jenkins of O Positive, we see GOATbusters Rodriguez, Ortiz, Griffy Jr and Johnson take on a huge MLB ghost mascot who towers over a stadium.
Credits
Client DIRECTV Agency TBWAChiatDay Los Angeles Renato Fernandez, chief creative officer; Jason Karley, group creative director; Mark Winters, Ryan Buckley, creative directors; Tyler Archibald, sr. copywriter; Will Holmes, sr. art director; Andrew Bae, jr. art director; Bruno Regalo, head of art & design; Jake Skirving, sr. designer; Andrea Nazario, jr. designer; Guia Iacomin, director of content production; Alicia Portner, sr. producer; Dena Moore, executive art producer; Elisabeth Fried, sr. art producer; Ryan McDonald, art producer; Jen Costello, chief strategy officer; Jesse Unger, group strategy director; Laura Gorder, sr. strategist; Hannah Schweitzer, jr. strategist. Production O Positive Jim Jenkins, director; Ralph Laucella, exec producer; Marc Grill, producer; Devon Clark, head of production; Gyula Pados, DP; Jason Edmonds, production designer; Greg McCollum, AD; Michelle Martini, costume designer. Editorial Arcade Geoff Hounsell, editor; Paulo Miramontes, assistant; Alexa Atkin, Tom Barnett, producers; Crissy DeSimone, exec producer. VFX The Mill New York Nathan Kane, executive creative director, shoot supervisor; James Mulholland, shoot supervisor; Clairellen Wallin, exec producer; Jack Williams, sr. producer; Chanelle Larios, producer; Kyla Graham, production coordinator; Siggy Chojnacki, production support; Justin Kurtz, Yong Chan Kim, 3D lead artists; Andre Vidal, Krissy Nordella, 2D lead artists; Jay Lee, Jeeun Lee, Yoon-sun Bae, Hailey Akashian, Felipe Passarani, Rajesh Kaushik, Noah Catan, Jiin You, 2D artists; John Wilson, animation lead; Jessica Castillo, animation; Matt Mcdonald, Anton Anderson, finish artists; James van den Elshout, graphic animation art director; Chris Szeto, designer; Maxim Kozhevnikov, concept design. (Toolbox: Houdini, Zbrush, Substance, Polycam, Maya, Arnold, Nuke, Flame) Audio Post/SFX String & Tins Culum Simpson, sound designer; Joe Wilkinson, additional sound design; Cobblestone Foley, foley; Laura-Leigh Smith, audio producer. Music Walker Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, sr. producer. Audio Mix Lime Studios Matt Miller, mixer; Ian Connie, mix assistant; Susie Boyajan, exec producer. Baseball Footage Stalkr Diego Speroni, retouching, digital artist; Francisco Speroni, digital assistant; Freddy Fabris, digital producer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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