DIRECTV has launched its “GOATbusters” national campaign featuring baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson, highlighting the company’s streaming product, DIRECTV STREAM.
Launching just in time for baseball season, the foursome comes together to combat supernatural forces and other would-be foes through the 2022 MLB season, just like the Ghostbusters.
The campaign builds on the first iteration of DIRECTV’s “Get Your TV Together” ad series–also from TBWAChiatDay Los Angeles–which shows how entertainment and sports come together on DIRECTV.
The new work contains nods to fan-favorite elements form the Ghostbusters movie franchise, with MLB mascots reimagined as ghosts, new baseball bat-style proton pack weaponry and the GOATs’ choice of transportation, a Ghostbusters Ecto-1 replica car.
In this :30 spot directed by Jim Jenkins of O Positive, we see GOATbusters Rodriguez, Ortiz, Griffy Jr and Johnson take on a huge MLB ghost mascot who towers over a stadium.
Credits
Client DIRECTV Agency TBWAChiatDay Los Angeles Renato Fernandez, chief creative officer; Jason Karley, group creative director; Mark Winters, Ryan Buckley, creative directors; Tyler Archibald, sr. copywriter; Will Holmes, sr. art director; Andrew Bae, jr. art director; Bruno Regalo, head of art & design; Jake Skirving, sr. designer; Andrea Nazario, jr. designer; Guia Iacomin, director of content production; Alicia Portner, sr. producer; Dena Moore, executive art producer; Elisabeth Fried, sr. art producer; Ryan McDonald, art producer; Jen Costello, chief strategy officer; Jesse Unger, group strategy director; Laura Gorder, sr. strategist; Hannah Schweitzer, jr. strategist. Production O Positive Jim Jenkins, director; Ralph Laucella, exec producer; Marc Grill, producer; Devon Clark, head of production; Gyula Pados, DP; Jason Edmonds, production designer; Greg McCollum, AD; Michelle Martini, costume designer. Editorial Arcade Geoff Hounsell, editor; Paulo Miramontes, assistant; Alexa Atkin, Tom Barnett, producers; Crissy DeSimone, exec producer. VFX The Mill New York Nathan Kane, executive creative director, shoot supervisor; James Mulholland, shoot supervisor; Clairellen Wallin, exec producer; Jack Williams, sr. producer; Chanelle Larios, producer; Kyla Graham, production coordinator; Siggy Chojnacki, production support; Justin Kurtz, Yong Chan Kim, 3D lead artists; Andre Vidal, Krissy Nordella, 2D lead artists; Jay Lee, Jeeun Lee, Yoon-sun Bae, Hailey Akashian, Felipe Passarani, Rajesh Kaushik, Noah Catan, Jiin You, 2D artists; John Wilson, animation lead; Jessica Castillo, animation; Matt Mcdonald, Anton Anderson, finish artists; James van den Elshout, graphic animation art director; Chris Szeto, designer; Maxim Kozhevnikov, concept design. (Toolbox: Houdini, Zbrush, Substance, Polycam, Maya, Arnold, Nuke, Flame) Audio Post/SFX String & Tins Culum Simpson, sound designer; Joe Wilkinson, additional sound design; Cobblestone Foley, foley; Laura-Leigh Smith, audio producer. Music Walker Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, sr. producer. Audio Mix Lime Studios Matt Miller, mixer; Ian Connie, mix assistant; Susie Boyajan, exec producer. Baseball Footage Stalkr Diego Speroni, retouching, digital artist; Francisco Speroni, digital assistant; Freddy Fabris, digital producer.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
