Cinema theater operator Vue, London ad agency Joint and production house RSA Films have teamed on a film that celebrates the power of big screen entertainment while shining a light on the overwhelming distractions in all of our everyday lives.
The two-and-a-half-minute piece sprung forth from and is based on research commissioned by Vue and University College London which shows that–particularly during this era when we’re all seemingly always connected online via mobile phones and other devices–taking a break to go to the movie theater can have its mental and emotional health advantages.
The study shows that the cinema experience has profound cognitive, emotional and psychological benefits. It can boost memory, productivity and focus, help to alleviate depression and loneliness and even help keep your heart healthy by raising the heart rate to a level similar to doing a light form of cardio exercise. This research backs up what Vue founder Tim Richards has long believed to be true, that cinema is precious and necessary escapism that enriches our everyday lives.
It’s why Vue has invested so much to create the ultimate Big Screen Experience, with the ultimate seat, screen and sound.
Titled Get Lost, the brand film highlights Vue’s point of view about the value of taking a break from life’s distractions and getting lost in great stories.
Directed by Jake Scott of RSA Films, voiced by John Boyega (of Star Wars fame) and featuring a very special cameo, the two and a half minute film, shot over six days in South Africa and London, positions Vue as the place you can properly get lost in great stories. As a treat for real cinema lovers, as well as its main message, the film has been loaded with a variety of “easter eggs” (hidden film references).
The film is slated for exposure at every Vue screening in the U.K. and Ireland, as well as across social channels and other global markets.
Director Scott said, “It’s never been more important to find time to switch off from the incessant distractions of the modern world–and to get lost in a great story. I really believe in the power of cinema and the collective experience and so does Vue. They offer a sanctuary from the modern world: a place to enjoy great stories told by brilliant filmmakers.”
