As mobile phones are seemingly getting a hard time, criticized for how overuse of them hurts the quality of life, Three UK is taking on the cynics and bringing some balance to the debate with its new brand campaign, “Phones Are Good.”
To extol the virtues of smart phones, this Three spot directed by Ian Pons Jewell of Friend London for Wieden+Kennedy London humorously reimagines pivotal moments in history, demonstrating in each scene how much better things would have been if phones had been available–from starving cavemen ordering Deliveroo, to Henry VIII’s wives avoiding a dire fate thanks to Tinder.
Credits
Client Three UK Agency Wieden+Kennedy London Hollie Walker, creative director; Tom Bender, Tom Corcoran, creatives, Iain Tait, Tony Davidson, executive creative directors; Andy Wright, strategy director; Rachel Hamburger, strategist; Richard Adkins, TV producer; Aran Patterson, TV production assistant. Production Friend London Ian Pons Jewell, director; Luke Jacobs, exec producer; Jon Adams, producer; Mauro Chiarello, DP; Mark Connell, production designer; Ameena Callender, costume designer. Production Services Radioaktive Film. Editorial Cut+Run Ben Campbell, editor; Chris Hutchings, edit assistant; Ruth Minkley, edit producer. VFX Time Based Arts James Allen, VFX supervisor; Josh Robinson, VFX head of production; Sean Ewins, VFX production assistant; Luke Todd, lead VFX artist; Simone Grattarola, colorist; Matt Jackson, Leo Weston, David Birkhill, Stephen Grasso, Jamie Crofts, Flame artists; Leandro Vasquez, Matt Shires, Bernardo Varela, Sarah Breakwell, George Cressey, Ralph Briscoe, Manolo Perez, Nuke artists. Oscar Diez, James Spillman, Mike Battcock, Jon Park, James Mann, Nigel Timms, Daniel Davie, Gareth Bell, Cesar Eiji Nunes, David Loh, Michael Hunault, Federico Guzzardo, Florian Mounie, Dan Hope, CG artists; Lisa Ayla, Sylvie Minois, matte painters. Sound 750mph Sam Ashwell, Jake Ashwell, sound designers; Mary-Ann D’Cruz, sound producer. Music Supervision Mr. Pape John Connon, music supervisor.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
