This tongue-in-cheek "admissions video" for Reese’s University (RU) shows the virtue of the peanut butter cup–part of a campaign created with an immersive brand world at its center replete with a website, a line of RU lifestyle wear and merchandise, and social postings encouraging prospective students to “find their passion” at RU.
Reese’s peanut butter and chocolate cup fans are invited to submit an application to join the “Fighting Cuppies” (and their larger college community, known as “Peanut Butter Nation”). RU enrollees will receive special communications, offers and experiences from the brand in the coming months.
Hank Perlman of Hungry Man directed this video–for two agencies, dentsu mcgarrybowen and Reese’s in-house shop, C-Sweet Studios–which introduces us to the way of life and higher pursuits at RU, a place where there’s no limit to what you can do with chocolate, with peanut butter, with life.
CreditsClient Hershey/Reese’s Agency C-Sweet Studios (Reese’s in-house agency) Agency dentsu mcgarrybowen Production Hungry Man Hank Perlman, director.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More