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    Top Spot of the Week: Director Hank Perlman Graduates With Honors, Good Humor From Reese’s University

    By SHOOTUpdated:No Comments3230 Views

    This tongue-in-cheek "admissions video" for Reese’s University (RU) shows the virtue of the peanut butter cup–part of a campaign created with an immersive brand world at its center replete with a website, a line of RU lifestyle wear and merchandise, and social postings encouraging prospective students to “find their passion” at RU.

    Reese’s peanut butter and chocolate cup fans are invited to submit an application to join the “Fighting Cuppies” (and their larger college community, known as “Peanut Butter Nation”). RU enrollees will receive special communications, offers and experiences from the brand in the coming months. 

    Hank Perlman of Hungry Man directed this video–for two agencies, dentsu mcgarrybowen and Reese’s in-house shop, C-Sweet Studios–which introduces us to the way of life and higher pursuits at RU, a place where there’s no limit to what you can do with chocolate, with peanut butter, with life.

    Credits

    Client Hershey/Reese’s Agency C-Sweet Studios (Reese’s in-house agency) Agency dentsu mcgarrybowen Production Hungry Man Hank Perlman, director.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:dentsu mcgarrybowenHank PerlmanHungry Man



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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