Looking to preserve the Vegas tourism mantra “What happens here, stays here,” a worker destroys the office water cooler right before fellow workers arrive for their latest gossip session to discuss their and other people’s weekends.
Tool of North America’s Geordie Stephens directed this spot, conceived by R&R Partners, which captures one man’s crusade to #StopWaterCoolerTalk.
CreditsClient Las Vegas Convention and Visitors Authority Agency R&R Partners, Las Vegas Arnie DiGeorge, executive creative director Schuyler Vandenbergh, creative director; Chris Hagan, creative director/writer; Mark Naparstek, creative director/art director; Dustin Oliver, producer. Production Tool of North America Geordie Stephens, director. Post Cosmo Street Kevin Anderson, editor; Shinya Sato, Flame artist. Post Apache-Color Shane Reed, colorist. Audio Lime Studios, Loren Silber, mixer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More