Director Frédéric Planchon of Academy Films (and with Anonymous Content in the U.S.) teamed with Copenhagen creative agency &Co to document real-life births across Europe in an intensely real campaign about the importance of participating in the democratic process.
Entitled “Choose your Future,” this film for the European Parliament is part of a campaign designed to encourage people across the European Union (EU) to vote in the upcoming elections. As we see the beauty of new Europeans coming into this world, the realization sets in as to why voting is so important.
“We witness the nervous last hours of pregnancies, going into labor, and finally the actual birth of these children that will inherit our decisions in the upcoming elections. We see the love and hope that meets the newborns,” said Planchon. “All the people who participated and let us into their lives at these crucial moments were absolutely fantastic. It’s been an honor and a privilege to make this film.”
Johan Køhler, partner and copywriter at & Co., observed, “The biggest act of hope and will to believe in a better future is putting a child into this world. And this is not a political campaign. It’s not about who and what to vote for. It’s about why we vote and, in my mind, we vote because we have to deal with the challenges we face globally, unless we want to leave the coming generations worse off.”
Kohler added, “Democracy should unite us. But in the heat of the battle, politics often divide us. We tend to forget all the things we agree on. Once in a while, we need to rediscover that we share our human circumstances and a lot of our dreams for our own and our children’s future. Or as the voiceover in the film explains: ‘From the second, we come into this world, we’re in it together.’”
The film’s moving imagery is set to the song “Familiar” composed and performed by Nils Frahm.
