Director Francois Rousselet and Riff Raff Films reunite with The Rolling Stones for their first new music in 17 years for this music video “Angry," starring actress Sydney Sweeney and shot on 35mm film in L.A.
Before the music video era, there was a rock billboard scene in L.A. circa 1967 as a few independent minds in the music industry posted giant, temporary monuments to rock icons that said it all– larger than life, hand-painted homages that would chronicle rock forever, and it goes without saying The Rolling Stones had theirs. These incredible hand-painted billboards have almost all disappeared today, giving way to screens, but the locations haven’t changed. And so, a seed of an idea was born; what if “The Stones” could be brought to life performing “Angry” using their archive from live gigs, old videos, album iconography, oh and throw in a famous actress singing the song as she drove down Sunset Boulevard!
Rousselet designed all the 109 billboards along with the team at Black Kite led by George Brunt and Jonny Freeman who helped showcase the dynamic performances of archive footage of Mick, Keith, Ronnie, and the late Charlie Watts.
Rousselet said, “A music video idea that I’ve always wanted to make and kept closely guarded, waiting for a track like ‘Angry’ to show up! And it’s the Rolling Stones for f**k sake.”
Matthew Fone, Riff Raff EP/owner, said, “As soon as Francois said, “Don’t worry, it’s not that complicated to do”, I knew it would be the total opposite but when you have an idea so good, you put everything into it.”
Editor Dom Leung of editorial house Marsheen shared, “I’m always drawn to a challenging project and this video was the very definition of a labor of love. Sydney’s fantastic performance was a dream to put together. Sifting through decades of amazing Rolling
Stones material to find just the right sync was a painstaking needle in a haystack process. The irony of Mick singing ‘Don’t get angry with me’ was not lost on any of us at Marsheen.”
Brunt noted, “The lyrics of the track were matched to the footage using a combination of lip-syncing and AI. We used 3D lighting to match the plates and replicate the quality and sheen of a classic billboard. The result had to look slick and working with different resolution types was challenging. The devil really is in the detail with this type of work, but it looks slick, and we love it.”
CreditsClient/Label Polydor Semera Khan, creative director; Kristin Cruickshank, creative commissioner. Production Company Riff Raff Films Francois Rousselet, director; Matthew Fone, owner/exec producer; Jane Tredget, executive producer/producer. Production Services Company 2x2=5 Josh Sondock, service company producer; Brooke Eliot, production manager; Debby Tickenoff, production coordinator; Chris Ripley, DP; Josh Montes, 1st AD; Conrad Curtis, 2nd AD; Matthew Stevens, locations manager; Molly Dickson, stylist; Glen Coco, hair; Patrick Ta, makeup. Editorial House Marsheen Dominic Leung, editor; Harriet Cawley, producer. VFX/Design Black Kite Studios Jonny Freeman, shoot supervisor and sr. VFX; George Brunt, VFX lead; Rich Fearon, colorist; Julie Evans, exec producer; Abi Klimaszewska, Hannah Ruddleston, producers; Lewes Bridson, production coordinator.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More