Last September, Diesel introduced its “Go with the Flaw” mantra intended to inspire people to not only accept flaws in their lives, but to wear imperfection with pride and to embrace them. Society constantly strives for perfection. But perfection is boring, its forgettable. The world needs to hold tight to the imperfections and individuality that makes it worth living.
Now continuing in that vein, Diesel presents a short film centered on a beautiful “Go with the Flaw” romance, the story of a boy and a girl who meet and fall in love right after they both choose to remedy their very obvious, society-defined, physical flaws. In a short-movie directed, once again, by Francois Rousselet to the timeless soundtrack “What’s a Matter Baby” from Small Faces, we discover that, eventually, our so-called flaws will always be stronger than any of our attempts to hide them. So why not embrace, celebrate them and keep the world as it’s meant to be: beautifully flawed?
Credits
Client Diesel Nicola Formichetti, artistic director. Agency Publicis Italy Bruno Bertelli, global chief creative director; Christiana Boccassini, executive creative director; Milos Obradovic, Mihnea Gheorghiu, digital creative directors; Eddy Guimaraes, Vinicius Dalvi, associate creative directors; Simone Di Laus, creative supervisor; Alice Teruzzi, art director; Francesca Ferracini, copywriter; Pierluigi Roselli, head of digital; Silvia Cattaneo, producer. Production DIVISION Paris Francois Rousselet, director; Simon Chaudoir, DP; Jules de Chateleux, exec producer; Aurelia Lafaye, line producer; Adriana Legay, editor. Postproduction/VFX Andy Steele, VFX supervisor, 3D; Alex Lovejoy, VFX supervisor, 2D; Dafydd Upsdell, VFX producer; Richard Fearon, colorist. Sound Grand Central Raja Sehgal, music editing and sound design. Music Soundtrack: “What’s a Matter Baby” from Small Faces
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
