Last September, Diesel introduced its “Go with the Flaw” mantra intended to inspire people to not only accept flaws in their lives, but to wear imperfection with pride and to embrace them. Society constantly strives for perfection. But perfection is boring, its forgettable. The world needs to hold tight to the imperfections and individuality that makes it worth living.
Now continuing in that vein, Diesel presents a short film centered on a beautiful “Go with the Flaw” romance, the story of a boy and a girl who meet and fall in love right after they both choose to remedy their very obvious, society-defined, physical flaws. In a short-movie directed, once again, by Francois Rousselet to the timeless soundtrack “What’s a Matter Baby” from Small Faces, we discover that, eventually, our so-called flaws will always be stronger than any of our attempts to hide them. So why not embrace, celebrate them and keep the world as it’s meant to be: beautifully flawed?
Credits
Client Diesel Nicola Formichetti, artistic director. Agency Publicis Italy Bruno Bertelli, global chief creative director; Christiana Boccassini, executive creative director; Milos Obradovic, Mihnea Gheorghiu, digital creative directors; Eddy Guimaraes, Vinicius Dalvi, associate creative directors; Simone Di Laus, creative supervisor; Alice Teruzzi, art director; Francesca Ferracini, copywriter; Pierluigi Roselli, head of digital; Silvia Cattaneo, producer. Production DIVISION Paris Francois Rousselet, director; Simon Chaudoir, DP; Jules de Chateleux, exec producer; Aurelia Lafaye, line producer; Adriana Legay, editor. Postproduction/VFX Andy Steele, VFX supervisor, 3D; Alex Lovejoy, VFX supervisor, 2D; Dafydd Upsdell, VFX producer; Richard Fearon, colorist. Sound Grand Central Raja Sehgal, music editing and sound design. Music Soundtrack: “What’s a Matter Baby” from Small Faces
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
