Last September, Diesel introduced its “Go with the Flaw” mantra intended to inspire people to not only accept flaws in their lives, but to wear imperfection with pride and to embrace them. Society constantly strives for perfection. But perfection is boring, its forgettable. The world needs to hold tight to the imperfections and individuality that makes it worth living.
Now continuing in that vein, Diesel presents a short film centered on a beautiful “Go with the Flaw” romance, the story of a boy and a girl who meet and fall in love right after they both choose to remedy their very obvious, society-defined, physical flaws. In a short-movie directed, once again, by Francois Rousselet to the timeless soundtrack “What’s a Matter Baby” from Small Faces, we discover that, eventually, our so-called flaws will always be stronger than any of our attempts to hide them. So why not embrace, celebrate them and keep the world as it’s meant to be: beautifully flawed?
Credits
Client Diesel Nicola Formichetti, artistic director. Agency Publicis Italy Bruno Bertelli, global chief creative director; Christiana Boccassini, executive creative director; Milos Obradovic, Mihnea Gheorghiu, digital creative directors; Eddy Guimaraes, Vinicius Dalvi, associate creative directors; Simone Di Laus, creative supervisor; Alice Teruzzi, art director; Francesca Ferracini, copywriter; Pierluigi Roselli, head of digital; Silvia Cattaneo, producer. Production DIVISION Paris Francois Rousselet, director; Simon Chaudoir, DP; Jules de Chateleux, exec producer; Aurelia Lafaye, line producer; Adriana Legay, editor. Postproduction/VFX Andy Steele, VFX supervisor, 3D; Alex Lovejoy, VFX supervisor, 2D; Dafydd Upsdell, VFX producer; Richard Fearon, colorist. Sound Grand Central Raja Sehgal, music editing and sound design. Music Soundtrack: “What’s a Matter Baby” from Small Faces
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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