Last September, Diesel introduced its “Go with the Flaw” mantra intended to inspire people to not only accept flaws in their lives, but to wear imperfection with pride and to embrace them. Society constantly strives for perfection. But perfection is boring, its forgettable. The world needs to hold tight to the imperfections and individuality that makes it worth living.
Now continuing in that vein, Diesel presents a short film centered on a beautiful “Go with the Flaw” romance, the story of a boy and a girl who meet and fall in love right after they both choose to remedy their very obvious, society-defined, physical flaws. In a short-movie directed, once again, by Francois Rousselet to the timeless soundtrack “What’s a Matter Baby” from Small Faces, we discover that, eventually, our so-called flaws will always be stronger than any of our attempts to hide them. So why not embrace, celebrate them and keep the world as it’s meant to be: beautifully flawed?
CreditsClient Diesel Nicola Formichetti, artistic director. Agency Publicis Italy Bruno Bertelli, global chief creative director; Christiana Boccassini, executive creative director; Milos Obradovic, Mihnea Gheorghiu, digital creative directors; Eddy Guimaraes, Vinicius Dalvi, associate creative directors; Simone Di Laus, creative supervisor; Alice Teruzzi, art director; Francesca Ferracini, copywriter; Pierluigi Roselli, head of digital; Silvia Cattaneo, producer. Production DIVISION Paris Francois Rousselet, director; Simon Chaudoir, DP; Jules de Chateleux, exec producer; Aurelia Lafaye, line producer; Adriana Legay, editor. Postproduction/VFX Andy Steele, VFX supervisor, 3D; Alex Lovejoy, VFX supervisor, 2D; Dafydd Upsdell, VFX producer; Richard Fearon, colorist. Sound Grand Central Raja Sehgal, music editing and sound design. Music Soundtrack: “What’s a Matter Baby” from Small Faces
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Appleโs in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this โWrite smarterโ ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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