Mercedes-Benz has launched a global campaign to inspire us to #PlayByYourRules for the launch of the fun, sporty CLA Coupé. Created by antoni_garage in Berlin, the campaign includes this online film, Forever Young.
Directed by music video director François Rousselet via production house ANORAK Film, Berlin, the film tells the story of a man clashing with his 16-year-old self, as he struggles with the distance between his youthful aspirations and real-life current all-too-adult self. The five-minute film encourages us to remember our dreams and do the important things in life in our own way.
Credits
Client Daimler AG/Mercedes-Benz Agency antoni_garage Marcell Francke, Tilman Gossner, Veit Moeller, executive creative directors; Alice Bottaro, creative director; Caio Batista, art director; Andre Santa Cruz, copywriter; Alice Bottaro, Andre Santa Cruz, Luca Rescheleit, creative concept; Geraldine Gramenz-Hohlbein, head of TV; Florian Zizmann, Sebastiaan Peters, producers. Production ANORAK Film GmbH, Berlin Francois Rousselet, director; Benoit Debie, DP; Christiane Dressler, exec producer; Yan Schoenefeld, producer. Postproduction SLAUGHTERHOUSE GmbH Amanda James, editor. Music “Just like honey” by The Jesus & Mary Chain
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
