Last year Droga5 NY released the “Good Ideas Deserve To Be Found” campaign to celebrate how Meta platforms like Facebook and Instagram have helped people discover new businesses, services and products that aligned perfectly with their interests and passions all through personalized ads.
Now the next iteration of the campaign celebrates small businesses and that moment of discovery when consumers finds a business they love. In partnership with Droga5, director Floria Sigismondi of Believe Media, and Queer icon and Electro-Chanteuse musical artist Peaches, this spot–titled “A (Slightly) Life-Changing Story”–is a tongue-in-cheek musical production that depicts the many good ideas that deserve to be found.
Set changes, ambitious builds and over a hundred extras were used to over-dramatize the world in which we can all find that item or service that perfectly fits our needs–like a really great sponge (Scoop Marketplace) and tasty vegan treats (Bettersweet Vegan Bakery) to a confidence boosting tailor (Eva Joan Repair) and a artistic nail salon that also serves amazing cuisine (Marché Rue Dix). Additional :15s featuring more small businesses will also be rolling out.
CreditsClient Meta Agency Droga5 New York Scott Bell, Tim Gordon, co-chief creative officers; Thom Glover, executive creative director; Paul Meates, group creative director; Ben Brown, sr. copywriter; Ben Muckensturm, sr. art director; Dan Pulito, design director; Calen Chung, jr. designer. Mike Hasinoff, Kathryn Riccio, executive producers, film; Scotty Schuckies, sr. producer, film; Bianca Ocampo, associate producer, film; Mike Ladman, sr. music supervisor; Brad Nayman, music supervisor; Harry Roman-Torres, chief brand strategy officer; Diana Gonzalez, group brand strategy director; Anthony Perez, brand strategy director; Ellie Frame, sr. brand strategist; Isaiah Brown, brand strategist; Andy Littlewood, chief knowledge officer; Robert Hilter, data strategy director; Sean La’Brooy, sr. data strategist. Production Believe Media Floria Sigismondi, director; Adam Newport-Berra, DP; Liz Silver, exec producer/owner; Vitaly Koshman, head of production; Nicholas Wrathall, producer; Jeremy Reed, production designer, Manuel Magallanes, 1st AD; Andrea Chrinos, choreographer; Paola Alfaro, stylist; Fernanda Contreras, art director. Mexico Production Services Story Ana Laura Solis, founder/DP; Joe Solis, president/EP; Carlos Estrada, sr. producer; Brooklyn Fecter, bidding producer; Luis Silva, production manager. Editorial Final Cut NY Joe Guest, editor; Alyce Muhammad, assistant editor; Penny Ensley, head of production/producer; Sarah Roebuck, exec producer; Justin Brukman, U.S. managing director; Artwork/Lettering Sawdust Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Postproduction/VFX Blacksmith Charlotte Arnold, exec producer; Ashley Goodwin, Anna Toyama, VFX producers; Gavin Miljkovich, VFX shoot supervisor; Robert Bruce, Jake Slutsky, lead compositors; Eric Sibley, Hannah Wilk, compositors; Jackie Liao, CG supervisor; Rik Walia, FX lead; Jon Sudarkasa, 2D animation; Sam Howells, data tech. Music Peaches, recording artist; Ellison, producer. Music Curation Music, London Sunny Kapoor, music supervisor; Lawrence Rothman, additional music supervisor. Music Track “Sweet Cheeks” by Raf Rundell; Peaches, recording artist; Ellison, producer. Sound Design/Audio Post King Lear Music & Sound, London Ed Downham, Jack Sedgwick, sound designer/mixers. Research Nickerson Research
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More