This film conceived by London agency adam&eveDDB for clients John Lewis and Waitrose introduces us to a girl named Ava and her friend Edgar. The latter is a young dragon who lacks control when he breathes fire, thus causing Christmas festivities to often go up in smoke and alienating townsfolk in the process. However Ava looks to win back the community’s love for Edgar by getting him to light the Xmas pudding.
Dougal Wilson of production house Blink directed “Excitable Edgar,” with visual effects from Untold Studios.
Credits
Client John Lewis/Waitrose Agency adam&eveDDB, London Richard Brim, chief creative officer; Matt Gay, creative director; Simon Lloyd, creative; Sally Pritchett, film producer; Hayley Carter, integrated producer; Chris Battye, digital producer; Claire Peacock, assistant digital producer; Jessica Taylor, head of content; Ben Sharpe, Cave Ellison, heads of integrated production; Martin Beverley, executive strategy director. Production Blink Dougal Wilson, director; Joost van Gelder, DP; Ewen Brown, producer; Andy Kelly, production designer; Katie Giovanni, home economist; Ellie Britton, production manager. Editorial Final Cut Sound Factory Studios VFX Untold Studios, London Diarmid Harrison-Murray, creative director VFX; Alex Gabucci, Amir Bazazi, VFX supervisors; Tim van Hussen, animation supervisor; Ian Berry, exec producer VFX; Neil Davies, ECD; Nell Lloyd-Malcolm, producer VFX; Michael Diprose, asset lead; Aaron Hopwood, Daniel Kmet, Joffrey Zeitouni, Nicolas Seck, Sauce Villas, Jakub Krompoic, animation & rigging artists; Denis Krez, Doruk Saglam, Gustavo Ribeiro, Luke Massingberd, Matthew (Wispy) Clarke, Thiago Vilas Boas, Julie Cruette, comp artists; Amandine Comes, Andreu Lucio, Annie Rowland, Ardahan Sernaz, Baptist Jaquemet, Cindy Libbrecht, Daniel Longe, Emre Sumer, Kenny Ip, Manon Cauzid, Marc Picco, Marcel Ruegenberg, Platon Filimonov, Ran Manolov, Simon Legrand, Yaz Raji, CG artists; Andrew Brooks, Aurelian Ronceray, Fabio Santoro, Lino Khay, Therese Larsson, DMP/concept artists (Toolbox: Flame, Nuke, Photoshop, Houdini, Maya, Zbrush, Mari, Substance, Arnold)
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
