This film conceived by London agency adam&eveDDB for clients John Lewis and Waitrose introduces us to a girl named Ava and her friend Edgar. The latter is a young dragon who lacks control when he breathes fire, thus causing Christmas festivities to often go up in smoke and alienating townsfolk in the process. However Ava looks to win back the community’s love for Edgar by getting him to light the Xmas pudding.
Dougal Wilson of production house Blink directed “Excitable Edgar,” with visual effects from Untold Studios.
Credits
Client John Lewis/Waitrose Agency adam&eveDDB, London Richard Brim, chief creative officer; Matt Gay, creative director; Simon Lloyd, creative; Sally Pritchett, film producer; Hayley Carter, integrated producer; Chris Battye, digital producer; Claire Peacock, assistant digital producer; Jessica Taylor, head of content; Ben Sharpe, Cave Ellison, heads of integrated production; Martin Beverley, executive strategy director. Production Blink Dougal Wilson, director; Joost van Gelder, DP; Ewen Brown, producer; Andy Kelly, production designer; Katie Giovanni, home economist; Ellie Britton, production manager. Editorial Final Cut Sound Factory Studios VFX Untold Studios, London Diarmid Harrison-Murray, creative director VFX; Alex Gabucci, Amir Bazazi, VFX supervisors; Tim van Hussen, animation supervisor; Ian Berry, exec producer VFX; Neil Davies, ECD; Nell Lloyd-Malcolm, producer VFX; Michael Diprose, asset lead; Aaron Hopwood, Daniel Kmet, Joffrey Zeitouni, Nicolas Seck, Sauce Villas, Jakub Krompoic, animation & rigging artists; Denis Krez, Doruk Saglam, Gustavo Ribeiro, Luke Massingberd, Matthew (Wispy) Clarke, Thiago Vilas Boas, Julie Cruette, comp artists; Amandine Comes, Andreu Lucio, Annie Rowland, Ardahan Sernaz, Baptist Jaquemet, Cindy Libbrecht, Daniel Longe, Emre Sumer, Kenny Ip, Manon Cauzid, Marc Picco, Marcel Ruegenberg, Platon Filimonov, Ran Manolov, Simon Legrand, Yaz Raji, CG artists; Andrew Brooks, Aurelian Ronceray, Fabio Santoro, Lino Khay, Therese Larsson, DMP/concept artists (Toolbox: Flame, Nuke, Photoshop, Houdini, Maya, Zbrush, Mari, Substance, Arnold)
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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