Dee Rees directed and wrote via production house Anonymous Content this sci-fi :60, “The Box,” for Walmart out of Saatchi & Saatchi NY. The project re-teamed the filmmaker with her fellow Oscar nominees and Mudbound collaborators, cinematographer Rachel Morrison, ASC, and actress Mary J. Blige. Rees partnered with MPC to bring to life a playful, touching and out-of-this world film — even developing a scary monster straight from the imagination of a child.
The :60 premiered during Sunday’s (3/4) Academy Awards telecast.
Walmart asked filmmakers Rees, Melissa McCarthy and Nancy Meyers to each direct a :60 inspired by Walmart’s blue shipping box.
For Rees, the box contains a girl’s imagination which has her back and forth between a sci-fi world and her reality at home.
“This was an incredible opportunity for Dee to write and direct a branded film,” said Eric Stern, Anonymous Content managing director and partner. “Walmart was a terrific creative partner who wholeheartedly embraced and supported her vision from start to finish.”
Credits
Client Walmart Agency Saatchi & Saatchi NY Javier Campopiano, chief creative officer; Wayne Best, Alex Lea, executive creative directors; Jenny Read, director of integrated production; Dean Shoukas, Diane Barton, executive producers;. Production Anonymous Content Dee Rees, writer, director; Eric Stern, managing director; Lori Stonebraker, exec producer; Kerry Haynie, head of production; Jessica Cooper, producer; Ena Nic, production supervisor; Rachel Morrison, DP; Colleen Atwood, costume designer; Hanna Beachler, production designer. Editorial Exile NY Shane Reid, editor; Vietan Nguyen, producer (NY); Brittany Carson, producer (L.A.). VFX MPC Camila De Biaggi, managing director; Matthew Loranger, exec producer; Sandra Eklund, producer; Jessica Rowley, production assistant; Alvin Cruz, creative director; Vadim Turchin, VFX supervisor; 3D lead; Eric Robertson, VFX supervisor; Rob Walker, Iain Murray, 2D lead; Mike Little, Tiago Dias, 3D lead; Tobey Lindback, Renato Carone, Adam Yost, Alejandro Taylor, Giulia Bartra, Guillaume Weiss, Vivek Tekale, S. Samson Samuel, Ragesh R, 2D team; Alejandro Echeverry, Jimmy San, Mike Lombardo, Madeline Jackson, Graeme Revell, Jacob Fradkin, Zhao Wang, Francisco Fraga, Jemmy Molero, Roberto Maki, Wesley Schneider, Sue Jang, Jamie German, Michael Marsek, David Bryan, Neil Miller, Justin Braun, Flavia Minnone, Matthew Gifford, Morten Solgaard, Simon Legrand, Tushar Kewlani, Parineeta Jasiwal, Jyoti Prakash Panda, Pritesh Krishnappa Kotian, Kalaiarasu P, SelvaKumar k, Bakiyaraj P, Vamsi Krishna, Sachin Sureshrao Dhapudkar, 3D team; Olivier Silven, Tyler Gibb, Roger Hom, Edvin Cindrak, design. Color MPC Houman Abdallah, colorist; Tanner Hladek, color assistant; Meghan Lang, exec producer; Rebecca Boorsma, Elyse Robinson, producers.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
