Ad agency Preacher unveiled this “As American As they Come Can Come From Anywhere” campaign which introduces Shinola’s new Statue of Liberty timepiece collection and with it, sends a powerful message. The campaign overall shines a light on the many people who have spent a great deal of time and effort toward becoming proud American citizens, and invites people to re-examine their perception of the term “immigrant.”
Centerpiece of the campaign is this film titled From this Second Forward directed by Danny Clinch via production house Milkt Films. Through intimate interviews in their homes and in their neighborhoods, a warm welcome after the naturalization ceremony, and a celebratory boat ride around the Statue of Liberty, we come to know the stories of immigrants who’ve become naturalized U.S. citizens. Separately, they are people with different countries of origin, professions, ethnicities and backgrounds, but together they stand–committed, driven, giving, and inspired–as a reminder that great Americans can come from anywhere.
From This Second Forward is running online and on Shinola’s social channels.
Credits
Client Shinola Alex Drinker, VP of marketing; Christina Chen, director of marketing; Bao-Tran Huynh, brand director. Agency Preacher Rob Baird, chief creative officer; Nick Troop, art director; Max Delaney, copywriter; Lindsey Wilis, designer; Stacey Higgins, executive producer; Rachel Kichler, producer; Seth Gaffney, chief strategy officer; Ashley Schaffer, strategy director. Production Milkt Films Danny Clinch, director; Josh Goleman, DP; Lindha Narvaez, exec producer; Debra Koffler, field producer; Noah Trivier, production supervisor. Editorial Union Editorial Kevin Ray, editor; Michael Raimondi, managing director; Shelby Merritt, assistant; Victoria Russell, exec producer. Music Contentment (instrumental) by Keen Collective & Marmoset. Postproduction TBD Post Dusty Albertz, miser; Moody Glasgow, online artist. Color Olio Creative Marshall Plante, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
