This :60 anthem spot for the new Santander Bank campaign conceived by Arnold Worldwide tells the story of a lost (and animated) piggy that has gone missing. The spot’s lighthearted tone with a sense of whimsy is a departure from the advertising norm in the banking category.
Directed by Daniel Kleinman of Rattling Stick with VFX by Framestore, “Piggy” opens with a little girl and her father posting “Lost” signs around their neighborhood. We soon find the small pig wandering around the city overwhelmed by the lumbering trucks, towering buildings and curious pedestrians. A group of young boys comes across the little guy and upon picking him up, they hear change rattle inside. Perplexed and curious, they shake the pig harder. This ruckus causes a banker, inside a nearby Santander branch, to take notice. He runs out to the aid of the little pig causing the boys to drop him and scatter. Unexpectedly, when the pig impacts the ground, it shatters into pieces sending coins all over the sidewalk.
The banker scoops up the broken pig, brings it home and begins gluing it back together. As he puts the final piece on, it comes back to life. He then cleans him up, puts the change back in him and takes him for a walk. This is when the banker comes across the “Lost” sign, and realizes that his new little friend actually belongs to someone else. The feel-good story closes with the banker returning the rehabilitated pet piggy bank back to the little girl.
A narrator punctuates the end, “At Santander Bank, we want you to prosper. That’s why we treat you and your money just like you would–with respect. And respect adds up.”
Credits
Client Santander Agency Arnold Worldwide James Bray, executive creative director/copywriter; Sam Mullins, creative director, art; Justin Galvin, creative director, copy; Spring Clinton, Emily LaPierre, producers. VFX Framestore, London Helen Hughes, EP, head of advertising; Josh King, sr. VFX producer; Lara Marshall, line producer; Alex Thomas, on set supervisor (L.A.); Tim Jenkinson, VFX supervisor, CG lead; Chris Redding, VFX supervisor, compositing lead; Osman Gani, animation supervisor; Grant Walker, head of CG; Nikola Yordanov, David Lochhead, concept artists; Paola Santoro, lead modeler; Joel Best, Omar Jason, modeling; Judit Somogyvari, texturing; Andy Butler, rigging; Steffan Perry, colorist; Ross Burgess, creative director, animation; James Brown, Felice Minieri, animators; Gabriela Ruch Salmeron, groom; Rafael Rey Camacho, FX, lighting; Mathias Cadyck, Sebastian Mayer, lighting; Sam Meisels, Mike Simons, Kane Herd, Pawasut Chatmaleerat, Pedro Sabrosa, compositors; Hasan Khan, Jonathan Williams, paint & roto. (Toolbox: ZBrush, Maya, Mari, Maya, Houdini, Nuke, Photoshop, Baselight) Production Rattling Stick Daniel Kleinman, director; Joe Biggins, Jeff Shupe, exec producers; Johnnie Frankel, producer; Jack Fitch, first assistant director; Toby Irwin, DP. Editorial Whitehouse Post Rick Lawley, editor; Jennifer Mersis, producer. Sound Design 740 Sound Design Chris Pinkston, lead sound designer; Josh Reinhardt, sound designer; Scott Ganary, exec producer. Music “Home” written by Simon Steadman and Charlton Pettus; Future Perfect, vocal arrangement. Audio Post Soundtrack Boston Mike Secher, audio engineer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
