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    Top Spot of the Week: Director Chiara, Serviceplan Campaign Find “The Path” For Penny Xmas Ad

    By SHOOTUpdated:No Comments2531 Views

    Penny, Germany’s supermarket chain, encourages reconciliation at Christmas in a new campaign from agency Serviceplan Campaign. Centerpiece of the campaign is this two-minute film titled “Der Weg” (“The Path”) directed by Chiara Graymayr, a.k.a. Chiara, via production house Stink.

    With the tagline “However long the path might seem,” the film introduces us to a mother who misses her daughter after they had a falling out. The mom overcomes psychological obstacles to reconcile with her daughter–her journey traverses a metaphorical path through snow, ice and a menacing forest to finally reach her daughter’s home. They happily reconnect, affirming that Xmas is a time to heal wounds and come together.
     

    Credits

    Client Penny supermarket chain Agency Serviceplan Campaign, Germany Christoph Everke, executive creative director; Aisha Blackwell, executive producer. Henrik Pfeiffer, sr. writer; Marie Sophie Legat, sr. art director. Production Stink Chiara Graymayr, director; Moritz Merkel, exec producer; Isabel Kast, producer; Danny Hiele, DP; Steffen Rothinger, postproduction supervisor. Music/Sound Design nhb studios, Berlin Wenke Kleine-Benne, head of audio department. Editorial Froschhammer Film Tony Froschhammer, editor. Postproduction Katalyst Berlin Creative Services. Music Audioforce Robert Henke, composer. Production Services Radioactive Film Ole Yakovleva

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:ChiaraServiceplan CampaignStink



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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