Register

    Top Spot of the Week: Director Chiara, Serviceplan Campaign Find “The Path” For Penny Xmas Ad

    By SHOOTUpdated:No Comments2513 Views

    Penny, Germany’s supermarket chain, encourages reconciliation at Christmas in a new campaign from agency Serviceplan Campaign. Centerpiece of the campaign is this two-minute film titled “Der Weg” (“The Path”) directed by Chiara Graymayr, a.k.a. Chiara, via production house Stink.

    With the tagline “However long the path might seem,” the film introduces us to a mother who misses her daughter after they had a falling out. The mom overcomes psychological obstacles to reconcile with her daughter–her journey traverses a metaphorical path through snow, ice and a menacing forest to finally reach her daughter’s home. They happily reconnect, affirming that Xmas is a time to heal wounds and come together.
     

    Credits

    Client Penny supermarket chain Agency Serviceplan Campaign, Germany Christoph Everke, executive creative director; Aisha Blackwell, executive producer. Henrik Pfeiffer, sr. writer; Marie Sophie Legat, sr. art director. Production Stink Chiara Graymayr, director; Moritz Merkel, exec producer; Isabel Kast, producer; Danny Hiele, DP; Steffen Rothinger, postproduction supervisor. Music/Sound Design nhb studios, Berlin Wenke Kleine-Benne, head of audio department. Editorial Froschhammer Film Tony Froschhammer, editor. Postproduction Katalyst Berlin Creative Services. Music Audioforce Robert Henke, composer. Production Services Radioactive Film Ole Yakovleva

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:ChiaraServiceplan CampaignStink



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

    Read More

    MySHOOT Profiles


    Add A Comment