Here’s a film title for you: “Imagine A World Where Detergent Doesn’t Come In Plastic Containers”
Well, that’s pretty much all you need to know about director Bine Bach’s new film for Norwegian circular refill service På(fyll). Produced by Copenhagen-based Bacon and made with Oslo agency Anorak, the film showcases the Danish director’s signature deadpan humor in an exquisite and hilarious symphony that transcends time and space.
Client På(fyll) Agency Anorak Amundsen Tuvnes, Jens Bjorklund, creatives; Svein Werner Lyngmyr, design. Production Company Bacon Bine Bach, director; Magne Lyngner, exec producer; Øystein Dyb, producer; Jonas Blond, DP; Ida Nilsen, production manager; Marius Vesten, location manager; Stein Bjorgo, props master; Karen Eliesson, wardrobe; Ola J. Nestande, VFX; Markus Tangre, puppeteer. Music Mads Bergland. Color Grade TMLA Didrik Brathen, colorist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
