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    Top Spot of the Week: Director Benjamin Sonntag Proclaims “Long Live the Horse” For Zoetis Equine

    By SHOOTUpdated:No Comments2784 Views

    Zoetis Equine is celebrating special moments of connection that show the reciprocity of care and the beautiful synergy of humans and horses. To tell the broader brand story of its fast-growing portfolio of horse health products to both veterinary and horse owner audiences, Zoetis is tapping into the power of emotional branding, led creatively by Colle McVoy and 10 Thousand Design. 

    The centerpiece film of the campaign–from Colle McVoy and 10 Thousand Design is this film, “Long Live the Horse,” directed by Benjamin Sonntag of Rakish. A love letter to the soul of man’s other best friend, the film conveys the bond and mutual respect between various caretakers and their horses that leaves the viewer wondering, “Who’s caring for who?”

    Music and sound house on this anthem was SOUTH Music and Sound.

    Credits

    Client Zoetis Equine Agency Colle McVoy and 10 Thousand Design, Minneapolis Production Company Rakish, Los Angeles Benjamin Sonntag, director; Preston Garrett, Brad Johns, exec producers; Matthias Koenigwieser, DP; John Malina, line producer. Editorial Cut+Run Stacy Peterson, editor; Eytan Gutman, producer. Music SOUTH Music and Sound, Los Angeles Johanna Cranitch, composer; Dan Pritikin, Matt Drenik, Jon Darling, creative directors; Ann Haugen, exec producer; Ignacio Zas, producer. Audio Post SOUTH Music and Sound, Los Angeles Robin Holden, mixer

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:10 Thousand DesignBenjamin SonntagColle McVoyRakishSOUTH Music



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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