Derek Cianfrance of @radical.media directed this insider’s perspective on football, a follow-up to his in-depth look at the game of baseball depicted in the Dick’s Sporting Goods’ spot “Every Pitch.” Cianfrance again collaborated with DP Peter Deming, ASC. Advertising agency was Anomaly, New York.
Credits
Agency: Anomaly Mike Byrne, chief creative officer; Seth Jacobs, creative director; Taylor Twist, Mike Warzin, creatives; Andrew Loevenguth, executive producer/head of production; Matt Flaherty, producer. Production Company: @radical.media Derek Cianfrance, director; Frank Scherma, Donna Portaro, Tommy Turtle, exec producers; Cathy Dunn, head of production; Rebecca Deelo, production supervisor; Peter Deming, DP; Mark Frishman, 1st A.D.; Timmy Hills, art director; Jim Mancusso, costume designer; Mike Fischer, casting/football supervisor. Editorial: Rock Paper Scissors Biff Butler, editor; Eve Kornblum, exec producer; Melanie Gagliano, producer. Postproduction: Company 3 Tom Poole, colorist; Tara Dowd, exec producer. Visual Effects: Framestore NY James Razzall, exec producer; Graham Dunglinson, sr. producer; Alex Thomas, VFX supervisor; Sharron Marcussen, VFX/comp supervisor; James Dick, CG supervisor; Raul Ortego, Tom Leckie, Flame artists. Sound Design: Trinitite Studios, Sa
Screenwork Type:Top Spot
The Best Work You May Never See: Cadbury, VCCP London, Director Steve Rogers Stir A Sweet “Memory” Connecting Father and Daughter
Directed by Steve Rogers via Biscuit Filmworks for agency VCCP London, this spot titled “Memory” opens with a daughter visiting her father at his home, a bar of Cadbury Wholenut chocolate in hand. Her father, living with dementia, smiles at the sight of the chocolate, recognizing it as a gift his daughter has bought him since she was a child. In this moment, he doesn’t recognize her as his daughter. Instead, he begins to tell her how this ritual gifting always makes his wife laugh because, as he proudly reveals, he’s always hated nuts.
The daughter can’t help but laugh, touched by the idea that her father has kept this secret for so long. As he looks at her earnestly, he asks her not to tell his “daughter”--meaning her--about the secret, because “it makes her so happy.” The daughter responds softly. “It does.” She recognizes the quiet generosity of her father’s long-held secret, something he’s kept hidden from her all these years, despite not always remembering who she is.
Cadbury is committed to telling inclusive stories rooted in human truths that are representative of the U.K. To ensure the story’s accurate portrayal of people living with dementia, Cadbury consulted with specialists throughout the development of the film.
Cadbury has extended its partnership with Alzheimer’s Research UK, the UK’s leading dementia research charity, into 2025. The two organizations first joined together in 2024 to celebrate the role of Cadbury in the nation’s shared memories and to support the charity’s mission for a cure for dementia.
“Memory” was brought to life with the help of VCCP’s global content production studio Girl&Bear. The film will run across the U.K. throughout 2025, appearing on TV, VOD,... Read More
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