The creative team at agency Deutsch is taking us to “Prom Night” on Oscar night. Set to debut during the Academy Awards telecast on Sunday (3/4), this spot titled “Prom Night” for Nest’s new Hello video camera doorbell Hello taps into the topic of how men treat women in society.
A dad at work is able to talk to his son remotely via Nest Hello on prom night, reminding him of the importance of treating his date with respect. Clearly, respect is a value that begins at home.
Matt Baron of Alldayeveryday directed the :30.
CreditsClient Nest Agency Deutsch Pete Favat, chief creative officer, North America; Guto Araki, executive creative director; Neal Desai, Eric Manchester, creative directors; Vic Palumbo, director of integrated production; Dan Kaplan, executive integrated producer; Ali Issari, executive integrated producer; Eryk Rich, music director; Chase Butters, music producer; Dez Davis, music coordinator. Production Alldayeveryday Matt Baron, director; Renee Krumweide, exec producer; Nikola Westermann, head of production; Christian Nurse, line producer. Editorial Nomad Jared Coller, editor; Susye Melega, exec producer; Gabriella Page, producer; Kyle Behrens, assistant editor. Color MPC Ricky Gausis, colorist; Meghan Lang, exec producer; Rebecca Boorsma, sr. color producer. Music Track: Bloomed C; Robert Murguia, composer; Mophonics Music Publishing; Track: KAPT KAPT 0085 01201 Moving Up Instrumental APM-FUTZ v1 HERO Aurelien Mergault (SACEM), composer; Kaptain Music Library ASCAP / APM Music ASCAP, publishers. Audio Post Lime Studios Joel Waters, mixer; Susie Boyajan, exec producer; Chris Nungary, assistant mixer.
The Best Work You May Never See: Street Artist Sarah Bracken Soper Shines A Light On Homelessness In Ireland
A mural that shines a light on the issue of family homelessness in Ireland has been unveiled in Dublin’s Temple Bar. It was created by street artist and activist Sarah Bracken Soper to raise awareness of the work and fundraising efforts of homelessness charity Focus Ireland.
Known for addressing social, cultural and climate justice issues, Soper’s artwork in this case is designed to be thought-provoking and start a conversation around the urgent issue of homelessness in Ireland. Taking inspiration from the fact that family homelessness can often be an unseen issue, the piece features two women locked in an embrace, with one clearly visible while the other appears as a shadow. The figure that is “seen” represents the empathy and generosity of the Irish public while the “unseen” shadow figure embodies the mothers of the thousands of families trapped in hidden homelessness. The creation of the mural coincided with a “sleepout” in Dublin highlighting the homelessness crisis and was featured on Irish news.
At present 14,486 people including 2,099 families and 4,419 children are currently experiencing homelessness in Ireland. Many of these families are based in unsuitable emergency accommodation, where living spaces can be confined to one room. The effects of this crisis are deeply felt all year round, and every day spent without a place to call home takes away a child’s sense of security and belonging.
Explaining why she was drawn to the issue of family homelessness, Sarah said, “I believe that the creation of art is an essential process in our understanding of the world, and a crucial tool for change and recovery. I hope anyone experiencing homelessness today in our society is able to draw some comfort from knowing there are... Read More