The creative team at agency Deutsch is taking us to “Prom Night” on Oscar night. Set to debut during the Academy Awards telecast on Sunday (3/4), this spot titled “Prom Night” for Nest’s new Hello video camera doorbell Hello taps into the topic of how men treat women in society.
A dad at work is able to talk to his son remotely via Nest Hello on prom night, reminding him of the importance of treating his date with respect. Clearly, respect is a value that begins at home.
Matt Baron of Alldayeveryday directed the :30.
Credits
Client Nest Agency Deutsch Pete Favat, chief creative officer, North America; Guto Araki, executive creative director; Neal Desai, Eric Manchester, creative directors; Vic Palumbo, director of integrated production; Dan Kaplan, executive integrated producer; Ali Issari, executive integrated producer; Eryk Rich, music director; Chase Butters, music producer; Dez Davis, music coordinator. Production Alldayeveryday Matt Baron, director; Renee Krumweide, exec producer; Nikola Westermann, head of production; Christian Nurse, line producer. Editorial Nomad Jared Coller, editor; Susye Melega, exec producer; Gabriella Page, producer; Kyle Behrens, assistant editor. Color MPC Ricky Gausis, colorist; Meghan Lang, exec producer; Rebecca Boorsma, sr. color producer. Music Track: Bloomed C; Robert Murguia, composer; Mophonics Music Publishing; Track: KAPT KAPT 0085 01201 Moving Up Instrumental APM-FUTZ v1 HERO Aurelien Mergault (SACEM), composer; Kaptain Music Library ASCAP / APM Music ASCAP, publishers. Audio Post Lime Studios Joel Waters, mixer; Susie Boyajan, exec producer; Chris Nungary, assistant mixer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
