The creative team at agency Deutsch is taking us to “Prom Night” on Oscar night. Set to debut during the Academy Awards telecast on Sunday (3/4), this spot titled “Prom Night” for Nest’s new Hello video camera doorbell Hello taps into the topic of how men treat women in society.
A dad at work is able to talk to his son remotely via Nest Hello on prom night, reminding him of the importance of treating his date with respect. Clearly, respect is a value that begins at home.
Matt Baron of Alldayeveryday directed the :30.
Credits
Client Nest Agency Deutsch Pete Favat, chief creative officer, North America; Guto Araki, executive creative director; Neal Desai, Eric Manchester, creative directors; Vic Palumbo, director of integrated production; Dan Kaplan, executive integrated producer; Ali Issari, executive integrated producer; Eryk Rich, music director; Chase Butters, music producer; Dez Davis, music coordinator. Production Alldayeveryday Matt Baron, director; Renee Krumweide, exec producer; Nikola Westermann, head of production; Christian Nurse, line producer. Editorial Nomad Jared Coller, editor; Susye Melega, exec producer; Gabriella Page, producer; Kyle Behrens, assistant editor. Color MPC Ricky Gausis, colorist; Meghan Lang, exec producer; Rebecca Boorsma, sr. color producer. Music Track: Bloomed C; Robert Murguia, composer; Mophonics Music Publishing; Track: KAPT KAPT 0085 01201 Moving Up Instrumental APM-FUTZ v1 HERO Aurelien Mergault (SACEM), composer; Kaptain Music Library ASCAP / APM Music ASCAP, publishers. Audio Post Lime Studios Joel Waters, mixer; Susie Boyajan, exec producer; Chris Nungary, assistant mixer.
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
