The creative team at agency Deutsch is taking us to “Prom Night” on Oscar night. Set to debut during the Academy Awards telecast on Sunday (3/4), this spot titled “Prom Night” for Nest’s new Hello video camera doorbell Hello taps into the topic of how men treat women in society.
A dad at work is able to talk to his son remotely via Nest Hello on prom night, reminding him of the importance of treating his date with respect. Clearly, respect is a value that begins at home.
Matt Baron of Alldayeveryday directed the :30.
Credits
Client Nest Agency Deutsch Pete Favat, chief creative officer, North America; Guto Araki, executive creative director; Neal Desai, Eric Manchester, creative directors; Vic Palumbo, director of integrated production; Dan Kaplan, executive integrated producer; Ali Issari, executive integrated producer; Eryk Rich, music director; Chase Butters, music producer; Dez Davis, music coordinator. Production Alldayeveryday Matt Baron, director; Renee Krumweide, exec producer; Nikola Westermann, head of production; Christian Nurse, line producer. Editorial Nomad Jared Coller, editor; Susye Melega, exec producer; Gabriella Page, producer; Kyle Behrens, assistant editor. Color MPC Ricky Gausis, colorist; Meghan Lang, exec producer; Rebecca Boorsma, sr. color producer. Music Track: Bloomed C; Robert Murguia, composer; Mophonics Music Publishing; Track: KAPT KAPT 0085 01201 Moving Up Instrumental APM-FUTZ v1 HERO Aurelien Mergault (SACEM), composer; Kaptain Music Library ASCAP / APM Music ASCAP, publishers. Audio Post Lime Studios Joel Waters, mixer; Susie Boyajan, exec producer; Chris Nungary, assistant mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
