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    Top Spot of the Week: Deutsch NY, Reebok Share “Proud Notes” For LGBTQ Community

    By SHOOTUpdated:No Comments2573 Views

    Deutsch NY created this “Proud Notes” film which, through letters of support written by loved ones, honors a group of individual activists and influencers in the LGBTQ+ community who are fighting for equality every day. The piece is part of the Reebok “All Types of Love” campaign promoting its 2020 Pride collection.

    Reflected across footwear icons and a full range of apparel and accessories, the “All Types of Love” collection enables individuals to showcase their style of Pride however they/he/she sees fit. In support of the campaign and in honor of Pride, Reebok will also donate $75,000 to the It Gets Better Project, a global LGBTQ+ outreach program that uplifts, empowers, and connects LGBTQ+ youth around the world.

    Pete Johnson, Deutsch NY executive creative director, noted: “‘All Types of Love’ was a labor of love. We did a lot with a little and tried our best to demonstrate Reebok’s appreciation for the LGBTQ+ community in a simple way that was true, meaningful, and impactful. The work was designed, develop and produced by a multicultural team of various backgrounds, sexual orientations and gender identities, and stands as testament to Deutsch NY’s commitment to bringing a diverse chorus of voices under one roof (or now, zoom).”

    Credits

    Client Reebok Agency Deutsch NY Dan Kelleher, chief creative officer; Pete Johnson, EVP, executive creative director; Rich Kolopeaua, executive creative director; Marques Gartrell, creative director; Lyla Abi-Saab, copywriter; Krish Karunanidhi, associate creative director; Joe Calabrese, EVP, director of integrated production; Halley Mangano, content production, producer; Sarah Manna, SVP, director of art & print production; Roger Bova, SVP, head of design; Joanna Durkalec, design director; Laura Chang, designer; Melissa Betancur, art &  print producer; Rondell Meeks, VP, studio services; Matt Baker, chief strategy officer; Garrett Awad, VP, group strategy director. Production Adolescent Content Hope Farley, executive producer. Editorial, Social VFX, Production Jeff Morgan, director & VP/executive producer; Mike Gorczyca, editor & animator; Zack Herpy, post producer.

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:Deutsch New YorkReebok



    Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal

    Wednesday, January 29, 2025

    Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.

    The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”

    This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)

     

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