Deutsch NY created this “Proud Notes” film which, through letters of support written by loved ones, honors a group of individual activists and influencers in the LGBTQ+ community who are fighting for equality every day. The piece is part of the Reebok “All Types of Love” campaign promoting its 2020 Pride collection.
Reflected across footwear icons and a full range of apparel and accessories, the “All Types of Love” collection enables individuals to showcase their style of Pride however they/he/she sees fit. In support of the campaign and in honor of Pride, Reebok will also donate $75,000 to the It Gets Better Project, a global LGBTQ+ outreach program that uplifts, empowers, and connects LGBTQ+ youth around the world.
Pete Johnson, Deutsch NY executive creative director, noted: “‘All Types of Love’ was a labor of love. We did a lot with a little and tried our best to demonstrate Reebok’s appreciation for the LGBTQ+ community in a simple way that was true, meaningful, and impactful. The work was designed, develop and produced by a multicultural team of various backgrounds, sexual orientations and gender identities, and stands as testament to Deutsch NY’s commitment to bringing a diverse chorus of voices under one roof (or now, zoom).”
Credits
Client Reebok Agency Deutsch NY Dan Kelleher, chief creative officer; Pete Johnson, EVP, executive creative director; Rich Kolopeaua, executive creative director; Marques Gartrell, creative director; Lyla Abi-Saab, copywriter; Krish Karunanidhi, associate creative director; Joe Calabrese, EVP, director of integrated production; Halley Mangano, content production, producer; Sarah Manna, SVP, director of art & print production; Roger Bova, SVP, head of design; Joanna Durkalec, design director; Laura Chang, designer; Melissa Betancur, art & print producer; Rondell Meeks, VP, studio services; Matt Baker, chief strategy officer; Garrett Awad, VP, group strategy director. Production Adolescent Content Hope Farley, executive producer. Editorial, Social VFX, Production Jeff Morgan, director & VP/executive producer; Mike Gorczyca, editor & animator; Zack Herpy, post producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
