Deutsch NY created this “Proud Notes” film which, through letters of support written by loved ones, honors a group of individual activists and influencers in the LGBTQ+ community who are fighting for equality every day. The piece is part of the Reebok “All Types of Love” campaign promoting its 2020 Pride collection.

Reflected across footwear icons and a full range of apparel and accessories, the “All Types of Love” collection enables individuals to showcase their style of Pride however they/he/she sees fit. In support of the campaign and in honor of Pride, Reebok will also donate $75,000 to the It Gets Better Project, a global LGBTQ+ outreach program that uplifts, empowers, and connects LGBTQ+ youth around the world.

Pete Johnson, Deutsch NY executive creative director, noted: “‘All Types of Love’ was a labor of love. We did a lot with a little and tried our best to demonstrate Reebok’s appreciation for the LGBTQ+ community in a simple way that was true, meaningful, and impactful. The work was designed, develop and produced by a multicultural team of various backgrounds, sexual orientations and gender identities, and stands as testament to Deutsch NY’s commitment to bringing a diverse chorus of voices under one roof (or now, zoom).”

Credits

Client Reebok Agency Deutsch NY Dan Kelleher, chief creative officer; Pete Johnson, EVP, executive creative director; Rich Kolopeaua, executive creative director; Marques Gartrell, creative director; Lyla Abi-Saab, copywriter; Krish Karunanidhi, associate creative director; Joe Calabrese, EVP, director of integrated production; Halley Mangano, content production, producer; Sarah Manna, SVP, director of art & print production; Roger Bova, SVP, head of design; Joanna Durkalec, design director; Laura Chang, designer; Melissa Betancur, art &  print producer; Rondell Meeks, VP, studio services; Matt Baker, chief strategy officer; Garrett Awad, VP, group strategy director. Production Adolescent Content Hope Farley, executive producer. Editorial, Social VFX, Production Jeff Morgan, director & VP/executive producer; Mike Gorczyca, editor & animator; Zack Herpy, post producer.

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