Derek Cianfrance of RadicalMedia directed this spot, “Caring Makes Magic: A Holiday Tale," conceived by agency Alto New York for Montefiore Einstein. Advanced by visual effects from Method Studios and stop-motion animation provided by Good Stranger, the film reminds us that the most magical way to see the holidays is through the eyes of a child.
In the piece, the girl take her stuffed animal unicorn, who’s injured, to the Children’s Hospital at Montefiore where a team of surgeons saves her best friend, reattaching its broken horn before something truly captivating happens.
The story serves as both fable and metaphor for the magic that coincides with receiving life-saving care, and the world-class medical treatment and innovation the children’s hospital has provided over the course of the past decades to children in New York and around the globe.
Cianfrance, a DGA Award winner for his commercialmaking, has a body of work also spanning feature films (Blue Valentine, The Place Beyond the Pines, The Light Between Oceans) and TV (the miniseries I Know This Much Is True).
Credits
Client Montefiore-Einstein Loreen Babcock, VP, chief marketing officer Agency Alto New York Hannes Ciatti, chief creative officer, founder; Matt Bonin, head of entertainment + production, partner; Tara Fray, head of strategy, partner; Dan Kroeger, Pierrre Janneau, creative directors; Ben Berkon, executive producer, film; Julia Mehassa Panev, director of art production; Marvin Cassell, integrated production associate; Filipe Nogueira, art director; Amber Wimmer, head of digital production; Jonathan Percy, executive producer, digital; Ciney Nguyen, designer. Production RadicalMedia Derek Cianfrance, director; Gregg Carlesimo, exec producer; Cathy Dunn, head of production; Tracie Mochizuki, staff producer; Carla Tate, producer; Jody Lee Lipes, DP; Dave Morris, Fay Grande, Jennifer Venditti, casting directors. Editorial Final Cut Jim Helton, editor; Stephanie Roebuck, exec producer; Wade Weliever, sr. producer; Lucas Moesch, assistant editor. VFX/Post Method Studios Warren Paleos, Wensen Ho, creative directors; Ananda Reavis, sr. exec producer; Chris Lewis, producer. Stop Motion Good Stranger David Brooks, director. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Sound Design & Mix Heard City Gloria Pitagorsky, partner, managing director; Dan Flosdorf, sound designer/mixer; Jackie James, Sasha Awn, exec producers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
