Star-gazing and young love go hand in hand in director Philippe Andre’s spot for Dell out of Y&R New York. When Billy’s star-gazing partner Charlotte moves to the big city, the stars vanish before her eyes. Andre is with Biscuit Filmworks, which served as production house on the spot.
Credits
Agency: Young & Rubicam, New York Craig Jelniker, executive producer; Jim Elliot, chief creative officer; Jim Radosevic, global creative officer; Fern Cohen, art director; Margot Owett, copywriter. Production Company: Biscuit Filmworks Philippe Andre, director; Shawn Lacy, exec producer/managing director; Colleen O�Donnell, exec producer; Scott Kaplan, producer; Julian Whatley, DP; Jahmin Assa, production designer. Editorial: Final Cut Joe Guest, editor; Maggie Dunn, producer.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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