Samir Mallal of Smuggler directed this spot, which is the first in Dell’s “Future Ready” campaign out of Y&R New York and VML NY.
Titled “Beat Again,” the ad tells a touching story, set in the not-too-distant future, of how technology–from networking to cloud storage to predictive analytics software–can lead to the perfect organ donor match for a young girl with a heart defect.
Client Dell Agency Y&R New York Jim Othmer, global creative director; Yuni Son, art director; Tom Jackson, copywriter; Bobby Jacques, sr. content producer. VML New York Hunter Eshelman, creative director. Production Smuggler Samir Mallal, director; Chris Soos, DP; Drew Santasiero, exec producer; John Benet, producer. VFX Framestore Derek Macleod-Veilleux, exec producer; Raul Ortego, creative director/VFX supervisor; Nate Diehl, 3D supervisor; Akira Thompson, Zack Lyndon, Mark Lopez, design; Hieu Phan, Thomas Smith, Ricky Weissman, Denis Kozyres, 2D; Russell Miller, James Dick, Kwan An, Patrick Ross, Tucker Prisco, Seth Gollub, 3D. Editorial Cutters NY Steve Bell, editor; Elizabeth Krajewski, exec producer; Julia Pepe, producer; Casey Swoyer, assistant editor. Post Company 3 Tom Poole, colorist. Audio Sound Lounge Tom Jucarone, mixer.
This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled “Save the Music,” the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. “Save the Music” celebrates Evans’ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More
