Samir Mallal of Smuggler directed this spot, which is the first in Dell’s “Future Ready” campaign out of Y&R New York and VML NY.
Titled “Beat Again,” the ad tells a touching story, set in the not-too-distant future, of how technology–from networking to cloud storage to predictive analytics software–can lead to the perfect organ donor match for a young girl with a heart defect.
Client Dell Agency Y&R New York Jim Othmer, global creative director; Yuni Son, art director; Tom Jackson, copywriter; Bobby Jacques, sr. content producer. VML New York Hunter Eshelman, creative director. Production Smuggler Samir Mallal, director; Chris Soos, DP; Drew Santasiero, exec producer; John Benet, producer. VFX Framestore Derek Macleod-Veilleux, exec producer; Raul Ortego, creative director/VFX supervisor; Nate Diehl, 3D supervisor; Akira Thompson, Zack Lyndon, Mark Lopez, design; Hieu Phan, Thomas Smith, Ricky Weissman, Denis Kozyres, 2D; Russell Miller, James Dick, Kwan An, Patrick Ross, Tucker Prisco, Seth Gollub, 3D. Editorial Cutters NY Steve Bell, editor; Elizabeth Krajewski, exec producer; Julia Pepe, producer; Casey Swoyer, assistant editor. Post Company 3 Tom Poole, colorist. Audio Sound Lounge Tom Jucarone, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
